The India launch will be accompanied by a huge marketing push by the company, likely a TV campaign for the K900 corresponding with the final stages of the ongoing Indian Premier League (IPL). While the exact launch price isn’t known yet, our sources have revealed that K900 is likely to be priced in the sub-Rs. 25,000 (~$460) category, making it an excellent value for money proposition given the power it packs under the hood.
Lenovo K900 was first showcased at CES earlier this year. The K900 packs in Intel’s dual-core Clover Trail+ platform, specifically the Intel Atom Z2580 dual-core processor clocking in at 2GHz. The device features a full-HD display, 2GB RAM and is expected to come with 16GB of internal storage.
The phablet comes with 13-megapixel rear camera with a new Sony Exmor BSI sensor and a 2-megapixel front camera. It is expected to ship with Android 4.1.2 Jelly Bean.
Earlier this month, benchmarks featuring the device surfaced online, which showed the Lenovo K900 rubbing shoulders with the Samsung Galaxy S4 as far as pure benchmarks are concerned.
Having this much power at 50-60% of the cost of the Samsung Galaxy S4 will surely excite prospective customers, though Lenovo will have to address issues like brand image and dealer network, for the device to gain traction in the India market.
Lenovo K900 key specifications
5.5-inch 1080p IPS capacitive touch display
Intel Atom Z2580 2GHz dual-core processor (Clover Trail+)
16GB internal storage
13-megapixel camera with Sony’s Exmor BSI sensor
2-megapixel front camera
Android 4.1.2 Jelly Bean