Lava on Thursday launched its Icon smartphone in India at Rs. 11,990. The smartphone is exclusively available on Snapdeal starting Thursday. The first 500 orders on Snapdeal will get a free selfie-stick along with the smartphone.
The dual-SIM (Micro-SIM) Lava Icon runs the company’s Star OS based on Android 4.4 KitKat. It features a 5-inch HD (720×1280 pixels) IPS display that uses Asahi Dragontrail glass protection.
The smartphone is powered by a 1.3GHz quad-core (unknown chipset) processor coupled with 2GB of RAM and ARM Mali-400 MP2 GPU. The Lava Icon comes with 16GB of inbuilt storage, which is further expandable via microSD card (up to 32GB).
The Lava Icon sports a 13-megapixel (Sony Exmor sensor) rear camera with dual-LED flash, while there is a secondary 5-megapixel front-facing camera also onboard.
On the connectivity front, the Lava Icon includes 3G, GPRS/ EDGE, GPS/ A-GPS, FM radio, Wi-Fi, Micro-USB, and Bluetooth options. The smartphone packs a 2500mAh battery, which according to company can deliver up to 20 hours of talk time on 2G and 9 hours of talk time on 3G networks. The handset measures 143.41×70.56×7.7mm, and weighs 143 grams.
Commenting on the launch, Navin Chawla, Vice President & Head Product, Lava International, said, “In line with our constant endeavour to offer products with great value to the consumers, we are delighted to announce the launch of our new premium smartphone – Icon. This is a beautifully designed product with a high quality camera featuring Sony Exmor sensor and other in built features. This marks the beginning a new segment for Lava smartphones wherein we will be coming up with a new range of experience driven devices.”