A leader in print and content management, Konica Minolta has launched its brand campaign “Shared Values” in Singapore. The campaign is based on the concept of unifying the shared values of customers and Konica Minolta with a focus on customer-centricity in the digital economy. It aims to promulgate the values of Konica Minolta and its commitment to bringing the ideas and needs of customers and society to life through innovation and high value added solutions.
The six-month brand campaign will cover print, outdoor, radio, social media and digital platforms starting from April 2016 and it debuted in Business Times on April 27, 2017.
Driven by its guiding philosophy and values, Konica Minolta reflects its commitment to its brand proposition, Giving Shape to Ideas. The headlines used for the campaign emulate Konica Minolta beliefs and commitments by putting customers at its forefront. The campaign is fronted by Konica Minolta staff, business owners and individuals; whose values espoused by them illustrates Konica Minolta values through its offerings. The campaign aims to target C Suite, SME and professional digital print providers and users.
“With more than 140 years of imaging expertise, Konica Minolta has evolved to become a leading solutions and service provider with strong emphasis on smart workplace and digital print solutions,” said Jonathan Yeo, General Manager Konica Minolta Business Solutions Asia. “As needs become more diverse and sophisticated, this campaign seeks to communicate our brand DNA to our customers and reinforces our commitment to creating new value to help them achieve their business goals.”