Kobian, a leading player in computer peripherals and tablets, continues to target the customers & partners of tier II & III cities of India through their road shows. With the focus to create awareness on the advanced technology Mercury tablets which are available at competitive prices, Kobian aggressively made its presence in the growing cities of Tirunalveli, Nagarkoil, Madurai and Ahmadabad; apart from the metro cities of Chennai and Hyderabad.
The road shows gave prospective customers an opportunity tohave hands-on experience on the complete range of Mercury tablets, available in India. Gaining momentum and appreciation from previous road shows conducted in the beginning of the JFM 2013 quarter, the road shows were well targeted towards young students, middle management executives and parents planning to equip their kids with tablets. The road shows are directed to connect and educate the people to understand their need and expectation from the tablet before making a purchase decision.
Kobian is displaying the popular model of Mercury mTab Neo2 which has been accolade as the Best Buy Tablet by Gadget Gurus. Along with Neo2, Mercury Dual SIM 7in Tablet, mTab streaQ , has been a popular model. Mercury mTab7 and mTab Rio are the Wi-Fi solutions which are best suited for students and education institutes. End-users experienced the touch and feel of Mercury tablets, cross questioned Mercury sales and technical team to understand more about the products. Mercury team saw a successful and good number of footfalls.
Sushmita Das, VP-Business at Kobian Pte Ltd said”We initiated the road show with Metros followed by Tier II and Tier III cities which saw a great success in reaching out to the end users. Price is one of the major deciding factors in India which is used as the easiest weapon to enter the market and create noise, where touch & feel of the product is not required. Our aim through the road shows was to create awareness among the masses on the growing technology, after sales service of Kobian and our goal statement ‘Making Technology Affordable’ by ensuring the best fit models with features and price for the masses..”
VP – Business
Kobian Pte Ltd