Kingston Technology has launched its new “Built on Commitment” campaign in the Asia-Pacific (APAC) region, emphasizing the brand’s strong focus on performance, quality, reliability, and service. This initiative reflects Kingston’s continued dedication to its customers, partners, and communities.
Central to the campaign is the introduction of the “Commitment Squad,” a team that symbolizes Kingston’s core values and supports users in their creative, gaming, and innovative pursuits. Alongside this, Kingston is offering exclusive promotions across APAC markets to deliver added value to its customers.
The Commitment Squad personifies Kingston’s four key promises, bringing its legacy to life and empowering users to explore endless possibilities. Whether users are creating content, gaming, or pushing digital limits, the squad ensures they’re equipped with top-tier tools and support.
“Commitment is at the heart of everything we do at Kingston — it’s more than just a word,” said Kevin Wu, Vice President of Sales, Marketing, and Business Development for the APAC region. “Through the ‘Built on Commitment’ campaign and the launch of the Commitment Squad, we’re reaffirming our values and helping users reach new heights.”
As part of a comprehensive 360-degree marketing campaign, Kingston will spotlight the Commitment Squad throughout the APAC region. Fans are encouraged to follow Kingston’s Facebook page for updates on promotions and social media initiatives tied to the campaign.
