Kingston announced that the Kingston DataTraveler SE9 USB flash drive has received the prestigious iF Product Design Award for 2013. The award has been globally recognised for over 60 years as a trademark for successful design of products in different categories. The iF International Forum Design Hannover organizes the iF design awards, and the iF design awards mirror both current trends in design and the economic benefits delivered by well-designed products.
Kingston received the award within the “Computer” category. A jury of experts chose this year´s winners from amongst 3,011 submissions. For the final decision, the jury considered design quality, manufacture and choice of material next to the degree of innovation, environmental sustainability, functionality and ergonomic design criteria. Factors such as security, brand value and branding were also assessed by the jury when selecting the winning product design.
The iF award-winning DataTraveler SE9 USB flash drive has a stylish metal casing with a large key loop that lets users easily attach the drive to a lanyard or key ring.. The small form factor makes it a great accessory for notebooks like Intel’s Ultrabook PCs, as well as tablets that offer USB ports. Its durable casing lets users securely carry this drive everywhere they go with their new devices. DataTraveler SE9 is available in capacities of up to 64GB. In addition to the existing DataTraveler SE9, the drive also comes with a 24-karat gold-plated casing, called DataTraveler GE9. DTGE9 was designed by industrial designer Arman Emami, who previously won the product design award in the widely recognised Red Dot Industrial Design contest.
The iF product design award was announced on 22nd of February, 2013 at the iF design award ceremony in Munich, Germany. Thomas Marschner (Kingston Vice President Sales and Marketing, EMEA) and Christian Marhöfer (Kingston Regional Director, DACH) accepted the award on behalf of the Kingston Team. “We are very proud that our product got such famous design award for the second time”, said Nathan Su, Flash Memory Sales Director, APAC Region, Kingston. “Kingston always thrives on providing technically reliable products with contemporary and high-quality features. This award encourages us to continue working hard on producing products with exceptional designs. This award will encourage Kingston to continue innovating and develop more products with excellent designs and superior performance.”