iVOOMi, a leading Chinese electronic major, announced the launch of two new models of smartphones Me 4 & Me 5 and adds onto to its successful “Me” series. The products are exclusively being sold at India’s No. 1 e-commerce portal, Flipkart.
With the objective of proving its customer with the utility of a loaded smartphone with beautiful form factor in an inexpensive price range, iVOOMi has launched Me 4 and Me 5 at the price range of Rs. 3499/-&Rs. 4499/- respectively.
iVOOMi Me 4 and Me 5 Dual Sim 4G VoLTE support Smartphone runs on Android 7.0 Nougat and bears 4.5 inch Display (Resolution: 854*480 pixels)&5 inch HD IPS (Resolution: 1280*720 pixels) with 2.5D curve glass respectively. The handsets are crafted in curvy and handy design, packed with amazing features in variant colours like Champagne Gold, Slate Grey, Midnight Black&Carbon Black colour
Commenting on the launch, Mr. Ashwin Bhandari, CEO, iVOOMi India said “We are glad to launch the extension of our Me Series Smartphone Me 4 and Me 5. We have partnered with Flipkart as exclusive online retail partner for the products due to their strong penetration across Tier-2, 3 and 4 cities.” He further added, “The idea was to efficiently reach out the widest consumer base across the target geography. iVOOMi has been climbing up the ladder of success worldwide over the past 15 years with its strong proposition of innovation and value for money products.”
iVOOMi is working towards superior technology and with its association with Flipkart aims at attaining a share as big as 4% in the Indian smartphone market by 2018 end.
Commenting on the development Mr. Ayyappan Rajgopal, Senior Director Mobiles said “Our exclusive partnerships with brands aims to bring latest technology at affordable prices to keep our audience excited. We are certain that smartphones from iVOOMi will receive overwhelming traction among Flipkart audience. And we look forward to continuing this partnership to maintain our market leadership in the segment”
The brand holds extensive plans to target the Indian market with its strong R & D that propels strategic product development. Prior to the production, the brand undertakes an extensive 5 Step process to cultivate competitive product development strategy with the support of Flipkart. Flipkart provides iVOOMi with a series of data and insights on the basis of diversifies user preferences across length and breadth of the country. These insights include, presents evaluation of various aspects of users’ interest such as best price points, designs, specifications etc.
iVOOMi has proven its strengths in smartphones technology and made a strong foothold worldwide which also includes the success of its first two models of ‘Me’ series in India, that garnered immense traction to the brand in the Indian market.
|Specification of Me 4||Specification of Me 5|
|4.5 inch Display (Resolution: 854*480 pixels)||5 inch HD IPS (Resolution: 1280*720 pixels) with 2.5D curve glass|
|4G VoLTE Dual SIM||4G VoLTE Dual SIM|
|8 GB Internal + 64 GB Expandable through MicroSD card||16 GB Internal + 128 GB Expandable through Micro SD card|
|2000 mAh Li-ion||3000 mAh|
|Android Nougat 7.0||Android Nougat 7.0|
|1 GB RAM with Quad Core with 64-BIT MTK Processor||2 GB RAM with Quad Core Processor|
|Supports 22 Indian Languages|
|5MP with LED Flash + Front: 5 MP with Face Beauty, Face Detection & Panorama Mode||8 MP with LED Flash + Front: 5 MP|
|Champagne Gold, Slate Grey & MidnightBlack||Carbon Black & Champagne Gold|
|Priced at Rs 3499/-||Priced at Rs 4499/-|