An exclusive interview with IT.Voice Mr. Pinaki Chatterjee, Regional Director, India & SAARC, AXILSPOT.,reveals his strategies for business in India .
Nisha Harshwal:-What new products is AXILSPOT planning to launch? Mr.Pinaki Chatterjee:-AXILSPOT is an Enterprise WiFi technology startup and Solution provider or System Integrator focused brand. We have launched complete indoor, outdoor wireless access points, wireless controller and complete range of POE, Non POE, L2, L3 managed and unmanaged switches. We offer end to end Enterprise grade wireless solutions and every quarter we add products to our existing portfolio enabling our partners to foray into new and cost-effective technologies.
Nisha Harshwal:-What is your present focus of operations in India? Mr.Pinaki Chatterjee:-Apparently, our key focus is into Smart Cities, Hospitality, Education, Corporate and Govt. sector.
Nisha Harshwal:-How do you plan to promote your products in the India Market? Mr.Pinaki Chatterjee:-Our focus is to setup a right ecosystem that strongly supports the System Integrators and partners. We ensure partner profitability; we don’t dump stocks, and stocks are accumulated project by project. We prioritize securing partner margins by case locking system and ensuring great support, we provide POC to partners. We are consistently rolling out PR activities to generate brand awareness, run partner empowerment program etc. There are few many steps we take to ensure brand promotion and trust building in the prevailing market.
Nisha Harshwal:- Demand for cheap products in this sector is increasing. How do you plan to tackle this issue? Mr.Pinaki Chatterjee:-We are into enterprise segment, where success mantra is features, stability, performance, service and cost effectiveness. It is an evolving process, many brands / no name OEM enters India and exit the same way without any success. Most partners in this segment don’t go behind such cheap products that don’t have a clear strategy and plan.
Nisha Harshwal:- Your views on the future of Indian Networking industry, in the current context of Smart Cities and Digital India? Mr.Pinaki Chatterjee:-90% of India IT infrastructure is yet to be developed as compared to other countries. There are ample opportunities to bag, smart city and “Digital India” is a step towards that.
Nisha Harshwal:- What are the engines of growth for AXILSPOT in India? Mr.Pinaki Chatterjee:-We have just started, so for us, it’s all about taking up the trend and grow 100% YoY for next 5 years consistently.
Nisha Harshwal:- Tell us your view on GST? Mr.Pinaki Chatterjee:-It’s a great move by Govt. of India and was long awaited. It’ll bring level playing field for partners and will support Indian economy to grow consistently now. Initially for few months, it might take time to pick up pace as it’s a new system altogether, but in long term it will yield greater benefits for country and in the development. If country develops, the first thing that would improve is IT infrastructure and business related to it.