Intex Technologies nationally announced the expansion of its Consumer Electronics (CE) business with the launch of new range of LED TVs. The launch is well timed with the burgeoning demand of LED TVs in India replacing old CRT and LCD TVs.The latest range of LED TV’s comprises the following- LE23HDR06-VT13 (23 inches); LE20HDR05-VT13 (20 inches) and LED 1601 ME13 (16 inches).Intex offers the latest LED technology-based TVs at an attractive introductory price.
Commenting on the launch; Nidhi Markanday, DGM – Business & Operations; Intex Technologies (I) Ltd. said: “LED TV’s in India are strongly emerging as a dominant growth category and the demand is expected to only grow in the coming years. These launched models are feature rich and are meant for the price conscious consumers. With these launches and many more planned in the coming months, we are endeavoring to reiterate Intex’s commitment of offering technology at an affordable price”.
With the introduction of these newer televisions, Intex is targeting 100 crore revenue and has strategic plans of expanding the vertical through launch of newer models in the coming months. In the next year Intex will aim to sell over 1 lac units of television sets and double the revenue contribution to 200 crores by 2014-15.
The launched models are High Definition (HD), equipped with Ready technology and video playability resulting in enhanced viewing experience and superior and crisper life like image quality which is pleasing to the eyes. Aesthetically designed, the LED’s have 1 USB & 1 HDMI port for easy connectivity and its and seamless viewing of movies, pictures and listening to multi format music through its USB direct playback feature. These sets have a dynamic contrast ratio and a 5-8 MS response time.
Intex known for its incorporating innovations in all its offerings have packed these launched models with Eye Safe T Matrix’- a technology developed by Intex Centre for Design & Development for better TV viewing experience that eliminates lags, ensures faster response time and better viewing experience- with no strain to the eyes.
Adding to the list of features, the models have auto channel search, auto volume leveler, digital noise reduction, sleep timer, headphone, wide view angle option amongst others.
All these models come with 365 days of warranty backed by strong after sales services. The company has 500+ service points along with various field engineers across the country.They can be bought through more than 12000 distributors and retail outlets, 40 Intex Square and more than 200 hypermarkets across India.