Intel Launches 4th Generation Intel® Core™ Processors In India

imagesThe new Intel Core processors provide incredibly responsive, secure and powerful performance for users to create and consume content wherever their mobile lifestyles take them. The new Ultrabooks as well as 2-in-1 devices, powered by the 4th gen Core processors are perfect for the new age Indian constantly on the move. The highest-performing processor family, 4thgen Intel Core processors are capable of delivering up to 15 percent better performance than the previous generation while consuming lower amounts of power.

Today we deliver on the vision set forth 2 years ago to reinvent personal computing with the introduction of our 4th Generation Intel Core processors,” said Leighton Phillips, Director, Product Management & Pricing, Intel Asia-Pacific. “Today’s announcement accelerates a new category of 2-in-1 computing devices delivering the best of a notebook and a tablet in amazing new form factors.

Speaking at the launch, Debjani Ghosh, Managing Director, Sales and Marketing Group, Intel South Asia said: “The 4th Generation Intel Core processors offer the most significant gain in battery life ever achieved by Intel, up to double the graphics and significant CPU performance improvements that will deliver an exciting user experience. Improvement have been made keeping in mind the user’s needs and requirements of a power efficient, high performance device.”

Also present to support the launch of the new processor family were Mr. S. Rajendran, CMO, Acer India Pvt. Ltd; Mr. Shishir Singh, Director EUC Marketing, Dell India; Mr. Vinay Awasthi Sr. Director, PC Category, HP India and Mr. Shailendra Katyal- Director, Consumer business, Lenovo India.

Speaking about the ecosystem support, Ms. Ghosh said, “It is heartening to see the ecosystem support the launch of the 4thgen Intel Core processors is receiving. To get great performance in the most innovative form factors we have a number of OEMs who are working to bring 4th gen Intel Core Processor based products to the market.

With a surge in ‘on the move lifestyle’ in the country there is a strong need for devices with great battery life. Delivering Intel’s largest generation-over-generation gain in battery life enablement in company history, the 4th gen Intel Core processors deliver up to a 50 percent improvement in battery life over the previous generation in active workloads such as watching movies or surfing the Internet, and two to three times improvement in standby battery life. For some systems coming to market this year, over 9 hours of active use battery life or 10 to 13 days of standby with fresh data on a single charge is expected.

To achieve this breakthrough, Intel exceeded its expectations on power reduction at the CPU level to as low as 6 watts and also worked across the system for power optimization. These improvements range from System-on-a-Chip (SoC) and platform level technologies to Intel’s leading-edge 22nm process technology.

The 4th generation Intel Core processors also bring the great performance currently available in mainstream computing with the additional benefit of superior graphics support. People will be able to experience every day computing approximately two times faster; systems can wake up approximately eight times faster and users will have the ability to edit and share HD video about 20 times faster; than a similar 4-year-old computer.

Intel expanded its range of Intel graphics in the highly integrated SoC to deliver even more stunning visuals in thinner and lighter devices. Intel® Iris™ graphics, available on select SKUs of the 4th Gen Intel® Core™ processor family, delivers up to double the 3-D performance over today’s fastest mobile Intel HD Graphics solutions.

The 4th gen Intel Core processor, completely redesigned from the ground up specifically for the Ultrabook represents a huge shift in the computing landscape because it enables a number of new computing interactions to enhance the user experience. It raises the bar for Ultrabooks and realizes the vision Intel outlined 2 years ago to combine best-in-class performance, impressive responsiveness and battery life and built-in security2 in thin and elegant mobile designs. All new Ultrabooks will be touch-enabled and have Intel Wireless Display3 capability built in to bring natural touch and motion interactivity and speed mode for low-latency gaming on the big screen. Ultrabooks are also equipped with built in security capabilities including Intel Identity Protection Technology4 (Intel IPT) and Intel Anti-Theft Technology5 (Intel AT) for more secure computing.

With the introduction of “perceptual computing” Intel technology allows people to interact with their computing devices by using gestures, expressions, and language that humans use with each other., “We need to make technology less intimidating and allow people to interact with devices in a more natural way. We see a future in this space with perceptual computing and are committed towards its integration across various applications that help in fields like education and healthcare” said Debjani Ghosh.

Speaking at the launch, Ms. Ghosh further said, “For decades we’ve been working not only on creating compelling computing experiences in the country but we’ve also focused on building awareness of the importance of personal computing and increased domestic technology adoption in India. This launch further strengthens our resolve to bring a slew of exciting computing experiences to life for Indian consumers.”

Last year Intel in India launched the National Digital Literacy Mission where it partnered with other industry players and the government to drive digital literacy in India. In addition, Intel has recently undertaken a nationwide campaign to spread awareness on the importance of personal computing device in every household.