Instagram is experimenting with a Reels-first interface in India, giving select users a fresh way to experience the app. The Meta-owned platform is putting short-form videos and messaging at the forefront, reflecting the growing global popularity of Reels. This move comes shortly after Instagram crossed a major milestone, reaching 3 billion monthly active users worldwide.
Reels Takes the Spotlight
With the new design, users in India will land directly on the Reels feed upon opening the app. Stories remain accessible at the top, while direct messages (DMs) can be reached with a simple swipe from the navigation bar. Instagram is also introducing a “Following” tab to improve content discovery. This tab lets users explore posts in three ways: a combined feed, a “Friends” view highlighting mutual followers, and a chronological “Latest” section for real-time updates.
Meta explains that India was chosen for the pilot because of the country’s active role in shaping Reels culture, one of Instagram’s most popular features. Reels are reshared over 4.5 billion times every day across Meta platforms, highlighting their massive engagement potential.
Streamlined Navigation for Easier Access
The Reels-first trial also includes a simplified global navigation system. In the updated layout, DMs are centered on the navigation bar, while Reels occupy the second tab. Users can now swipe smoothly between feeds, videos, and chats, making navigation more intuitive and boosting engagement with core features.
Focus on Creativity and Connection
Instagram’s update aims to help users discover content faster, connect with friends effortlessly, and share their creativity. By prioritizing short-form video, the platform is responding to growing user demand for engaging, bite-sized content while keeping navigation simple and user-friendly.
The new Reels-first experience is currently limited to a select group in India, and a broader rollout may take several weeks. This test, however, signals Instagram’s continued commitment to video-centric content, user engagement, and an evolving app experience that keeps pace with changing social media trends.
