Infobip Launches WhatsApp Business API, Redefines Customer Experience for Indian Enterprises

Infobip,global cloud communication company for businesses and a leader in omnichannel engagement enables rich content customer dialogue over WhatsApp in India.

Infobip’s enablement of WhatsApp Business API allows enterprises in over 180 countries to communicate branded, rich content to its customers over WhatsApp, the chat app trusted and used by 1.6 billion people worldwide. In India, over 200 million people uses WhatsApp on a daily basis.

With its efficient onboarding process, tailoring to client needs, Infobip has acquired a strong roster of WhatsApp Business API clients across the globe. In India, Infobip is a partner of choice for large and medium sized enterprises in a wide range of sectors such as banking, financial services and insurance (BFSI), retail, travel and on-demand service companies.

“User experience and engagement have become paramount in today’s increasingly competitive business landscape, particularly in the B2C space. WhatsApp Business API provides the perfect opportunity for brands to communicate with their customers by using rich media content that personalised for them and available readily on their mobiles. As a pioneer in the space with multiple deployments across the globe, Infobip offers businesses an enterprise communication platform that is efficient, convenient and scalable. Given the popularity of WhatsApp among Indian users and the growing trend of conversational commerce, Infobip is poised to redefine customer experience as we know it today.” said Harsha Solanki, Managing Director, Infobip India

WhatsApp Business API drives engagement for enterprises by facilitating convenient, quick and secure communication with their customers. The solution enables businesses to exchange a wide range of information with customers such as transaction alerts, shipping or delivery status updates, query resolution, activation codes among others. The chat app also provides brands an opportunity to offer personalized, branded, and rich content communication including images, videos, documents and files.

“WhatsApp Business API enabled by Infobip is providing our customers with information and specifications about a new car purchase. We can also provide our customers with the address and the details of the nearest car dealership if a buyer is looking for a used car. It is all about providing a great customer experience when buying a car – one of the biggest personal investments you make in your life,” said Anurag Jain, COO and Co-founder of CarDekho.

“Consistent engagement and timely communication with our customers is imperative for EaseMyTrip. Using WhatsApp Business API, enabled by Infobip, travellers can now conveniently receive everything from plane reservations to cancellations over WhatsApp- the chat app they already use, avoiding downloading yet another app,’’ said Rikant Pitti, COO and Co-founder of EaseMyTrip.

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