Here’s the interview snippet from the interaction with Mr. Gaurav Mathur, Director, Lexar Co., Limited
Khushagra: Lexar is all into Storage and Memory devices, where are the products manufactured and imported from?
Gaurav: Lexar is one of the trusted leading global brands in the flash memory solutions industry and has been supplying memory cards, USB flash drives, readers, solid-state drives and DRAM to retail and OEM customers for over 25 years. The branding headquarter of Lexar is located in San Jose, California, United States, and the products are made and manufactured in Taiwan and China.
Khushagra: India is still a developing country and holds one of the great minds working in the technology industry, what are your growth plans to dive deeper into the India Market?
Gaurav: India is developing in various fields and the technology industry is one of them. Since memory cards like CFexpress and SD/ Micro SD cards, USB flash drives, SSDs and DRAMs are the critical elements for the IT sector, producing the best products and availing them in the market on large scale is what we are keeping in the mind to work on. We are planning on expanding the market for Lexar by executing the availability of the products not only in the metro cities but also in tier 1 and 2 cities by enhancing our distributions and increasing service centers.
Khushagra: From which cities Lexar is operating in India and are there any plans of opening offices in other major cities soon?
Gaurav: Currently, Lexar operates in all the major cities in India and plan to expand in all tier 1 ,2,3 by 2023 . In future, we do have plans to open an office in India as well.
Khushagra: What do you feel about the Indian market and its scope of growth in terms of technological advancements and data storage usage?
Gaurav: Indian market is one of the most potential markets in terms of expected GDP growth, market size and demand for IT/Camera product. For Lexar India market is currently a priority market and we have already started investing and restructuring the business model in the India market for better reach and expansion .
Khushagra: Tell us a little about your range of products, and the best-selling one, which sectors have started using Lexar products in India?
Gaurav: Lexar is a global leader of memory and flash and flaunts a full range product mixes of SD, micro SD, CFast , card reader, SSD , DRAM and Gaming drams. We are committed to delivering the best products on the market and providing a wide range of products to suit the needs of our consumers. When it comes to the best-selling products in India, the Professional 2000x SD ™ UHS-II Card and Professional CFexpress Type B GOLD series Card, are the two prime products that receive maximum love and support from our consumers. These two cards are also bundled with cameras from major manufacturers in India and also around the world. For example, you can purchase a Panasonic LUMIX GH6 and get a CFexpress Type B GOLD series Card for free. By doing so, strongly increases the brand image and sales in India. With the blazing-fast high speeds, performance, product reliability and bundled sales, these two cards attract and impress the users the most for sure.
Khushagra: How efficient are Lexar’s products in terms of performance and power consumption?
Gaurav: Lexar makes it a priority to work on the reliability and durability of the products. In terms of performance, take Lexar memory cards as an example, they come in different speeds, factor types, and specifications. Therefore, from everyday users to professional photographers, everyone can find what they need for sure. For professional photographers, they can get cards with superior performance like CFexess Type B card GOLD series (up to 1750MB/s read and 1000MB/s write) and Professional SD 2000x GOLD series (up to 300MB/s read and 270MB/s write) to enjoy the best product performance from the Lexar. Also, Lexar has invested significant time and resources in developing more competitive DRAM and SSD solutions. Therefore, all Lexar SSDs and DRAMs have high-speed performance and low power consumption which assure all users can enjoy using them. These solutions include faster-performing RGB DDR4, DDR5 with speeds up to 5200Mbps, and top-performance SSDs like the NM800 M.2 2280 PCIe Gen4x4 NVME SSD (up to7400MB/s read and 5800MB/s write). All Lexar products offer premium quality and performance-wise offer over-the-edge products as per industry standard.
Khushagra: What are your current competitors in the market, and what are your plans to achieve the required growth for Lexar in India?
Gaurav: As of now, SanDisk, Kingston, Crucial, Samsung and WD are working on similar products that we are working on. However, we make efforts to bring out the best storage solutions on the market for our consumers, who are professional photographers, content creators, PC enthusiasts, and everyday users, to find what that love and need the most. To achieve the required growth for Lexar in India, we are planning to expand our range of services and make products available in more places by expanding our network from metro cities to reaching the TIER 1 & 2 cities.