Indian IP get Global Traction

~The Only Indian IP selected at LBF 2015~

~Purple Turtle nominated for the Best Use of IP across Multiple Media Platforms Award~

~After creating success stories in 27 countries, Aadarsh Pvt. Ltd, the brand owner of Purple Turtle plans to introduce more new IPs~

Manish Rajoria Director Aadarsh Pvt Ltd with Purple Turtle MascotInspired by the vision of Innovate in India, Aadarsh Pvt Ltd. a media and entertainment company from central India has set the biggest milestone for Innovation and IP industry in India with the nomination of “Purple Turtle” for the Best Use of IP across Multiple Media Platforms Award at LBF 2015. “Purple Turtle” India’s first Animated character that has gone global and created success stories in 27 countries, has now become the only Indian IP shortlisted at the prestigious London Book Fair Awards 2015.

Aadarsh Pvt Ltd., the creators of Purple Turtle from Bhopal has marked the presence of Indian IP and Innovation on the global platform as it became the first Indian Player to get its animated character licensed to 27 countries including USA, UK, Russia, and China. This gender neutral character with global appeal has got 13 Licensing Agents worldwide. With a specialization in IP development, printing, publishing, licensing and entertainment for children, the company has sold more than a million copies of Purple turtle and has licensed the IP for games, books, bags, t-shirts, apps, toys etc. Seeing the potential of e-commerce the Purple Turtle has also been made available across the major e-tailers like Flipkart, Snapdeal and Amazon. The company is also pushing for having the character available on Amazon in US and UK as well.

The shortlist for The LBF International Excellence Awards 2015 spans the globe with companies from 21 countries being recognised from Philippines to Croatia, and Mexico to Taiwan. This year’s shortlist showcases some of the biggest talents in the industry from the hotly contested Award for Best Use of IP where Mojang, the Swedish developer of video game sensation, Minecraft, take on Aadarsh, the Indian creators of Purple Turtle, the popular franchise of books, apps and YouTube videos.

With 150+ titles to its credit and prestigious recognitions like an award for its Pilot Episode at the Dada Saheb Phalke Film Festival, nomination at LBF 2015, the company has set new benchmarks for the innovation and IP creation that is emerging from the tier II cities in the country.

Speaking at the occasion, Mr. Ashish & Manish Rajoria, Director Aadarsh Pvt Ltd said, “We are delighted to be nominated for the prestigious London Book Fair Awards 2015 and honoured that Purple Turtle has received the global recognition for the Best Use of IP across Multiple Media Platforms Award. The selection of Purple Turtle as the only Indian IP at LBF Awards 2015 has showcased the potential of Indian Innovation and IP in content on the global dias. Purple Turtle has started as a children’s book imprint of Aadarsh and has now transformed into a global success. Within a short span, Purple Turtle has gained immense popularity with Children worldwide, which pushed us to publish more than 150 titles resulting in record sales of more than a million copies in 27 countries including USA, UK, Russia, and China. The content is also available in five Indian languages.”

“Inspired by the great response from Children worldwide, we adapted the character into an animation series and engaged global talents like Jymn Magon , a Emmy award winning writer who had wrote Winnie the Pooh and Duck tales. The pilot episode and trailer is developed in superior 3D CGI Animation. Purple Turtle has become an internationally accepted IP from India due to its gender neutral pre-school character with a global appeal. Purple Turtle is available on all the key e-commerce platforms and catering to the huge demands for goodies of the character, we have also recently started rolling out merchandise in the form of cushions, bags, trolleys, stickers, T-shirts, stationery and mugs. Looking at the amazing response of global audience, we have signed deals with national & international publishers, app developers, gaming companies and retail giants. We are looking to raise capital to produce Purple Turtle’s first animation series and in talks with leading broadcasters and other Multimedia platforms worldwide”, he further added.

Jacks Thomas, Director, The London Book Fair, said: “These awards, now in their second year and designed to showcase innovation around the world, cover a fantastic breadth of ingenuity and creativity in the international arena. The ceremony promises to be a real treat at which we honour these amazing nominees and shout loudly about what a talented, resourceful and inspirational industry the book world is.”

Richard Mollet, Chief Executive, The UK Publishers Association, said:“This shortlist should leave no one in any doubt as to the exciting developments occurring in publishing around the world. It highlights the amazing innovation taking place as well as the way in which publishers are pushing their traditional boundaries, moving into apps, video games and other forms of multimedia.”