India to lead demand for tablets in Asia-Pacific: Intel

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Global chip maker Intel is betting on India and three other countries to lead demand for tablets in the Asia-Pacific region.

“India will be the biggest beneficiary of the growth in tablets among the four Asian countries with highest (16%) demand in the APJ region,” Intel director for software and services group Narendra Bhandari told reporters.

Though Intel estimates the overall tablet demand in Asia Pacific and Japan (APJ) to be 32% in 2014 as against 47% in 2013, India, Indonesia, Japan and Australia will account for 59% of the total demand in the region.

“With about 200 million middle-class potential customers in India, we are seeing a lot of traction for tablets and 2-in-1 mobile devices in the 7-9 inch screen sizes at different price points,” he said.

To cash-in on the growing demand for tablets and new mobile form factors like 2-in-1s, the company’s Indian subsidiary is working with global OEMs (original equipment manufacturers) such as Acer, Dell, HP, Lenovo and Panasonic to roll out Intel-based tablets starting at Rs.10,000.

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