Idea ‘beats’ Reliance Jio with this flat Rs 2,000 cashback on all 4G smartphones

Indian telecom operator Idea Cellular has announced a mega cashback offer on all new 4G smartphones. The telco launched the offer in order to compete against Reliance Jio’s Football cashback offers.

The new cashback offer announced by Idea Cellular is available for both prepaid and postpaid users. Customers can purchase any smartphone under the offers starting February 23. The service provider has also announced that the offer will only be available till April 30, As part of the offer Idea Cellular will be offering cashback of Rs 2,000 on all new 4G smartphones. Idea subscribers need to do a recharge of Rs 199 or above, each month, to be eligible for the cashback. This special recharge offers unlimited calls across all networks, 1.4 GB/Day, 100 SMS/Day, free roaming (outgoing and incoming), for a validity of 28 days. Customers recharging with long validity packs of Rs 398, Rs 449, Rs 459 and Rs 509 need not recharge every month with Rs 199.

Idea prepaid customers need to do a cumulative recharge of Rs 3,000 in the first 18 months to avail cashback of Rs 750, while the remaining cashback of Rs 1,250 will be credited at the end of next 18 months if the cumulative recharge for the period is Rs 3,000.

On the other hand, for Idea postpaid customers, the cashback offer is applicable on all Nirvana voice combo plans starting Rs. 389 for the entire duration of 36 months.

Commenting on the campaign, Sashi Shankar, Chief Marketing Officer, Idea Cellular, said, “The primary barrier for 4G adoption has been 4G handset affordability. The focus is on upgrading the customer to 4G by making 4G handsets more affordable. We are targeting this communication to all customers intending to buy a new 4G smartphone.”