Intending to promote its new range of Wi-Fi Datacards, Huawei has concluded dealers meet in Delhi and Chennai. Huawei has also introduced its marketing campaign – “Internet Pooling is Here“. The campaign aims to streamline naming structure – Laptopi-Fi, Power-Fi & Mobi-Fi to simplify data card purchase by consumers and help retailers sell easily. The event was attended by over 150 dealers from Delhi NCR and over 200 from Chennai.
Huawei recognizes the efforts of the valued partners such as Redington, Nirja Infotek from Chennai and Uniglobe Enterprise from Delhi, in making the brand an undisputed leader in the data card market. Nirja Infotek and Unilglobe Enterprise were awarded for their outstanding Performance in the last quarter of 2013.
Anand Narang, Marketing Director, Huawei India, said, “With feedback from trade partners and consumers, we have simplified the naming structure to make the purchase and selling process easier at retail points with our new naming classification of data cards – aptopi-Fi, Power-Fi and Mobi-Fi. Our new campaign ‘Internet Pooling is Here’ is targeted towards educating youth, young professionals and families about easy and affordable ways to access internet on multiple devices and share it with multiple devices simultaneously. Indian users are consuming a lot of content on the go like in cars, hotels, at homes and offices on a variety of internet-connected devices. We have now empowered these value-conscious consumers to create a Wi-Fi anywhere and share internet with up to 5-10 devices of friends and family members in a cost-effective way.”
Under the new range of Wi-Fi Datacards, Huawei has launched seven new Wi-Fi open data cards offering connectivity for up to 5-10 devices simultaneously. The new Wi-Fi datacard range is designed to suit the needs of Indian consumers who demand for high-speed data consumption across multiple devices, share internet with friends and families from the same datacard and the freedom to choose their favourite network operator.
The new range of data cards will be available at the leading multi-brand stores, e-commerce and IT, mobile and consumer electronics channel across India.