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HTC Planning to Launch More Entry-Level 4G Smartphones in Q1 2015



HTC will expand its entry-level 4G smartphone portfolio in the first quarter of next year, hints President of HTC North Asia, Jack Tong, in a media report.

Tong is also reported to have to revealed some statistics, such as HTC handsets sold online currently account for a ‘double-digit ratio to its total sales’.

The DigiTimes report further cites Tong to say HTC will stress on promotion of affordable HTC handsets over the Internet. Tong also expects that HTC handset shipment will grow by a double-digit rate next year. He also revealed that the single-SIM Desire 820 will be available in markets starting January 2015.

The HTC North Asia President added that the company’s RE camera has seen impressive response since its availability in early December. Tong expects that the RE camera will exceed 20,000 units by end of this year.

HTC’s RE action camera earlier this month was made officially available in India via exclusive online partner, Snapdeal, priced at Rs. 9,990.

The Taiwanese handset brand has launched a number of budget and mid-range smartphones in India this year. Some of the popular handsets that created a buzz in the Indian market were the HTC Desire 816launched at Rs. 23,990, and which was soon followed by a cheaper version called the Desire 816G. Other handsets include theHTC Desire 210 Dual SIM priced at Rs. 8,700; HTC Desire 310 at Rs. 11,700; HTC Desire 516 Dual SIM priced at Rs. 14,200; HTC Desire 516C at Rs. 12,990, and HTC Desire 616 Dual SIM at Rs. 16,900.

The company also launched its “most affordable 4G LTE handset,” the Desire 510, which is currently available in select markets in Europe and Asia.

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