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HTC Planning to Launch More Entry-Level 4G Smartphones in Q1 2015

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HTC will expand its entry-level 4G smartphone portfolio in the first quarter of next year, hints President of HTC North Asia, Jack Tong, in a media report.

Tong is also reported to have to revealed some statistics, such as HTC handsets sold online currently account for a ‘double-digit ratio to its total sales’.

The DigiTimes report furtherΒ citesΒ Tong to say HTC will stress on promotion of affordable HTC handsets over the Internet. Tong also expects thatΒ HTCΒ handset shipment will grow by a double-digit rate next year. He also revealed that the single-SIMΒ Desire 820Β will be available in markets starting January 2015.

The HTC North Asia President added that the company’s RE camera has seen impressive response since its availability in early December. Tong expects that the RE camera will exceed 20,000 units by end of this year.

HTC’sΒ RE action camera earlier this month was made officially availableΒ in India via exclusive online partner, Snapdeal, priced at Rs. 9,990.

The Taiwanese handset brand has launched a number of budget and mid-range smartphones in India this year. Some of the popular handsets that created a buzz in the Indian market were theΒ HTC Desire 816launchedΒ at Rs. 23,990, and which was soon followed by a cheaper version called the Desire 816G. Other handsets include theHTC Desire 210 Dual SIMΒ priced at Rs. 8,700;Β HTC Desire 310Β at Rs. 11,700;Β HTC Desire 516 Dual SIMΒ priced at Rs. 14,200;Β HTC Desire 516CΒ at Rs. 12,990, andΒ HTC Desire 616 Dual SIMΒ at Rs. 16,900.

The company alsoΒ launchedΒ its “most affordable 4G LTE handset,” theΒ Desire 510, which is currently available in select markets in Europe and Asia.