HTC eyes 8% market share in affordable category

The smartphone maker is positive of capturing 7.5-8 % share of the affordable smartphone category in coming six months.
During the launch of its mid-range One A9 and budget Desire 828 smartphones, President (Global Sales) Chia-Lin Chang said the company will look at launching devices priced below Rs 10,000.
At present, the company has less than 5 per cent share in the mid-range smartphone segment as it does not have devices in the sub-Rs 10,000 category.India is one of the worlds fastest growing smartphone market.
According to US-based, research firm IDC, smartphone shipments in India jumped 21.4 per cent in the July-September 2015 quarter to 28.3 million units, buoyed by a three-fold jump in demand for 4G-enabled devices.

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