Hewlett Packard Enterprise (HPE) announced HPE Green Lake Flex Capacity for partners, a new offering that makes it easier and more profitable for partners to sell HPE’s leading on-premises consumption solution. HPE also introduced enhancements to its HPE Partner Ready Digital Marketing Program to help partners improve their marketing effectiveness and increase sales. These expanded programs and offerings uniquely enable partners to bring differentiated solutions to customers, addressing fundamental market transitions they face,
“At HPE, we are laser focused on bringing the best innovation to our partners so they can capitalize on market disruptions and grow profitably.” said Joybrata Mukherjee, Director Channel, SI, Alliances and Service Providers, HPE India. “Through our innovative product and services portfolio and leading channel programs, we will help partners succeed in today’s fast-paced technology environment.”
Enabling channel partners to capitalize on consumption opportunity HPE estimates to be $16 billion
According to IDC, by 2020, consumption-based procurement will account for as much as 40% of enterprises’ IT infrastructure spending. Customers increasingly want to pay for the infrastructure they consume each month — allowing flexibility to scale up or down as required, while avoiding capital expenses.
Recognizing this trend and market opportunity, HPE is introducing a new offering for channel partners to help customers adopt a pay-per-use model and access new on-premises technologies – such as software-defined infrastructure, all-flash storage and private cloud – without a significant upfront investment. The new HPE Green Lake Flex Capacity for partners offering enables system integrators, resellers and distributors to deliver HPE’s differentiated, industry-leading Green Lake Flex Capacity directly to customers.
Launched with specific packages for seven of HPE’s most popular products, the offering features configurations that are pre-defined, pre-approved and price-banded, so they are easy to quote and sell. In addition, they are designed to empower partners to earn increased margin and can build an annuity revenue stream with a projected 25% year-over-year growth rate.
Helping partners generate more leads, pipeline and revenue
Given customers’ increasing reliance on digital content and resources to make buying decisions, it is imperative for channel partners to differentiate themselves through their marketing and continually advance their digital marketing capabilities. As the customer buying journey continues to shift more online, partners must be able to deliver digital content in a relevant way that addresses the needs of their buyers at each stage of their journey. In support of advancing the digital proficiency of its channel, HPE is announcing new education offerings and a personalized digital marketing assessment to help partners improve their marketing and sales effectiveness.
Through the new HPE Partner Ready Marketing Pro Academy, HPE is introducing educational resources to help partners improve their digital marketing proficiency and effectiveness in support of generating additional leads, pipeline, and revenue. Within the Marketing Pro Academy, HPE authorized partners will have full access to videos, whitepapers, presentations, and guides designed to educate them on the latest digital marketing topics and trends. Furthermore, an expansion of face-to-face Digital Marketing Workshops around the world will enable HPE to further engage and educate partners across many major metro areas.
In addition, HPE is introducing the HPE Digital Marketing Maturity Assessment, which enables partners to better understand their digital and social capabilities through a structured online survey and assessment framework to evaluate digital marketing maturity. The assessment provides personalized reports with steps and recommended actions for improvement across five key areas including Digital Identity, Organizational Commitment, Analytical Framework, Customer Relationship Management, and Campaign Planning & Execution.