New Delhi, August 23, 2013 – Hewlett-Packard India today launched its new online store to complement its go-to-market ecosystem and help channel partners grow revenues. As the Indian PC and Printer market leader, HP aims to provide many more touch-points for potential customers to access information on its vast range of PCs and printers before a purchase is made.
“We are committed to offering the best-in-class user experience to our customers and to growing together with our channel partners. This new online store addresses both goals and will help us discover new or underserved markets across India and thereby ensuring continued leadership in the PC and Printing categories in India. It will also showcase the full comprehensive product portfolio to all visitors and aid their decision making, resulting in more footfalls and sales for our channel partners,” said Rajkumar Rishi, Senior Director, Consumer GTM, PPS, HP India.
The online store is also designed to target young buyers as a key market segment, who are increasingly researching and gathering information via online and social media sources for their purchases. Research commissioned by HP found that the population of Indian buyers at online stores is highly-skewed towards young males, and half of these buyers are cross-shoppers – visiting both physical and online stores for their research.
HP offers the industry’s largest and most comprehensive portfolio of innovative and superior quality PCs and printers with over 80and 100 SKUs in these categories respectively. The company’s success has been driven by a history of innovation and technological leadership, and by delivering to its customers an outstanding user experience throughout the product life cycle.HP’s complete range of desktop and notebook personal computers, workstations, handheld computers, inkjet and laser printing systems, software, and accessories will now be available on www.hpshopping.in.
“Consumer adoption of online research and purchase is rapidly growing particularly among the young generation and we feel this is the right moment for us to launch this initiative. The new online store is going to be a platform to draw in new retail customers to the HP brand and to help them make an informed purchase decision,”Mr. Rishi added.
The company has launched several new products for consumers in the recent past; including its first hybrid PC, HP Envy x2 in December 2012. In July 2013, HP launched of six new consumer PCs including notebooks, detachable, and All-in-One PCs.