Hitachiinitiates internal trial with 600 participants from sales & marketing
Hitachi, Ltd. (TSE:6501; “Hitachi”) announced the development of technology using artificial intelligence that automatically creates effective advice for raising the happiness of workers based on the behavioral data of each individualon a daily basis and the commencement of an internal trial with 600 participants from sales & marketing. More precisely, a name tag type wearable sensor collects the massive amount of individual behavioral data which is then analyzed using Hitachi AI*1 Technology/H (hereafter referred to as H), and used to create and deliver personalized advice on actions automatically, such as on communication in the workplace or time allocation that will contribute to raising individual happiness. This advice is delivered daily, and individual workers can check the daily advice on their smartphone or tablet, and choose to apply the advice in their daily activity.
Hitachi will integrate the results from this trial into the solution which it will provide to corporate and other organizations globally, to support increased productivity through a more active organization resulting from the increased happiness of workers.
In recent years, increasing “happiness” has become one of society’s most important issues. In the corporate environment, a new style of management that will leverage the individuality and strengths of each employee to achieve even greater productivity is being sought.Hitachi focused on and has been researching the inter-relationship of individual and organizational activity levels, sense of happiness and productivity.
In 2015, Hitachi developed measurement technology to determine the organizational
activity level and happiness level strongly related to organizational productivity from behavioral data (distinctive patterns in physical movements) gathered by the wearable sensors. Hitachi also launched a service to resolve corporate management issues using the newly developed H, and has conducted trials or delivered systems on the theme of increasing organizational activity level and happiness level to 13 customers, including The Bank of Tokyo-Mitsubishi UFJ, Ltd. and Japan Airlines Co., Ltd. Through the trials conducted at a call center which showed a 34% increase in sales on days where the “average happiness level” of workers were higher compared to “low average happiness level” days, Hitachi has shown that individual and organizational activity level and happiness level heavily influence productivity, and have been applying the technology to various industries and workplaces.