Even though Google TV has failed to take off, the internet search giant remains optimistic about its plans for television. A report by GigaOm says that Google will unveil the Android TV platform at the I/O 2014 developer conference, scheduled for June 25 and 26.
Citing multiple sources familiar with Google’s plans, the report says that Android TV will be a platform that will allow TV and set-top box makers to deliver online streaming content to televisions.
Google TV, unveiled at I/O 2010, also operated on the same principle, but focussed on combing apps with paid TV content. However, Android TV will only focus on bringing streaming services and Android games to TVs.
GigaOm’s sources say that Google has been in talks with streaming service providers. Netflix and Hulu Plus are reported to have already come onboard for the launch. The internet titan may also announce a few hardware partners for Android TV at the event, who will roll out their products in the markets in the next few months.
What will differentiate Android TV from Google TV will be an easy-to-understand interface. Google has reportedly worked on keeping the UI simple; these efforts have been centred on a system that is being called ‘Pano’ internally.
With Pano, “apps can surface individual pieces of content right on the home screen in a card-like fashion.” Users will be able to select between the cards, which move horizontally, and watch movies or shows of their choice.
The report says that there will be heavy focus on gaming in this platform.