November 25, 2020


Google Steps Up Crusade Against European Union Push for Hard Pristine Technology Rules

The tech giant Google has presented a sixty-day strategy to counter the EU’s push for hard new-fangled technology rules by getting United States allies to push back against the European Union’s digital chief and spelling out the costs of the latest regulations, as per Google inner document.

The European Commission will issue rules which are known as Digital Service Act on 2nd December, after which they will need to be resigned with proposals from European nations and its Parliament before they become legislation.

This proposal has activated powerful lobbying from the tech giants of the United States and even some European technology peers worried about the influence on their business models.

The aim is to eliminate from the Commission proposal irrational limitations to their business model, their capacity to augment products or release the latest features or services.

When the company was asked about the document, it said that the latest rules should take into account that users and firms are asking more from technology firms, rather than less.

According to the vice president of global government affairs and public policy, he said that they have made clear in their public and private communications, they have concerns about specific reported proposals that will avert global tech firms from serving the growing needs of users and businesses from Europe.

 

 

 

The paper proposed growing the pushback against European Commissioner for internal market Thierry Breton, who is in charge of the Digital Service Act, by reaching out to the United States government and embassies with the message that the new rules can cause a threat to trans-Atlantic relations.

It also recommended playing on latent concerns at the Commission’s rivalry unit by saying the DSA impends its power. Another leg of the plan is to spell out the costs to customers and industries.

The 18-page document also projected recruiting as allies EU nations and its online corporate-like Allegro, Trivago, booking.com, Zalando, and REWE.