The Google I/O 2016 website is now live for the always sold-out developers’ conference, and registration for the application lottery opens on March 8. The May 18-20 event will take place at the Shoreline Amphitheatre in Mountain View, where the event started 10 years ago The event includes keynote addresses, educational sessions, hands-on activities and more. Echoing the words of moviedom’s Bill & Ted, Google advises attendees to “Be excellent to each other” in its conduct policy To avoid smarter-than-thou techies from gaming the registration system, Google says this is how things will work: The window to submit a registration application will open at 9AM PST on March 8, 2016 and remain open until 5PM PST on March 10, 2016, so you’ll have plenty of time to apply. We’ll randomly select applicants from among all of the qualified applications once the window closes on March 10, 2016 and notify those selected via email. The order in which registration applications are received has no bearing on the final outcome. If your application is chosen, you’ll have the privilege of paying $900 for general admission or $300 if an academic. Google has also taken steps to avoid scalpers from reselling tickets on eBay etc. Like Apple’s annual Worldwide Developers Conference, Google I/O has become one of the hottest tickets in tech. Last year the developer-focused confab packed 6,000-plus into San Francisco’s Moscone Center and included announcements about Android M (i.e., Android 6.0), Android Pay, Google Photos and Google Play, among other things. Google will be live-streaming the event for those who don’t attend in person. Reporters from our company will also be in attendance to keep you up on the latest news from Google I/O 2016.