In a major development which will refresh the home entertainment experience in the country, TCL Multimedia, one of the top three TV manufacturers in the world, has announced its plans to introduce a new smart TV brand in India. Through its range of innovative smart TVs, the company aims to provide a highly-customised, one-stop technological solution that delivers the ultimate audio and visual experience to the country’s growing young consumer base. With the move, TCL aims to further strengthen its leadership position in the consumer electronics domain, especially within the global LCD TV segment – a space where it continues to be ranked No.3 and currently holds 10.9% of the total market share.
Designed to cater to the growing demand for innovative smart TV offerings within the country, the new brand is customised for the Indian market. It is positioned as TCL’s smart home appliance brand, and will provide consumers with the ultimate audio and visual experience through cutting-edge technology and high-quality internet entertainment. The new brand will operate at the intersection of high-quality content, smart technology, and powerful hardware to provide the most fulfilling and enriching entertainment experience to its users.
Speaking on the upcoming launch of the new brand, Mr Mike Chen, Country Manager – TCL India, said, “Thanks to the growing smart device proliferation and the ever-increasing access to high-speed internet, the consumer preferences in India are evolving at a rapid pace. The online content boom in the country is testament to that. Through our new TV brand, we want to provide Indian customers with a smart, one-stop solution that caters to their specific requirements by giving them the option of choosing what they want to watch across multiple channels of consumption. Our aim is to elevate the home entertainment experience for India’s young and sophisticated consumer base, as well as to enrich their lives through cutting-edge tech and high-quality content.”
TCL Multimedia sold more than 23 million TVs globally in 2017, registering a year-on-year sales growth of 16.4% while also surpassing its annual sales target. The Group’s turnover of $5.10 billion last year also marked the first time it crossed the historic landmark of $5 billion in a year, representing a year-on-year increase of 22.4% in its annual turnover.
TCL has been maintaining its spectacular growth momentum in the Indian market as well. Its full-year sales volume in India in 2017 surged by 121.5% to more than 100k units. The massive success that it has registered within the country, in just eighteen months since its launch, has been driven in part by its robust channel integrations. TCL India is an exclusive online brand offering affordable high-technology products on Amazon.in, and is also one of the most popular TV brands on the online platform. The company has also created an integrated pan-India offline distribution network comprising leading distributors from across multiple geographies for deeper regional penetration.