Proposing a unique approach to achieving co-creation by leveraging digital technologies
Fujitsu today released the latest evolution of its Fujitsu Technology and Service Vision. In conjunction with the creation of the 2017 edition of its Fujitsu Technology and Service Vision, in February 2017 Fujitsu conducted a global survey relating to digital technologies, in which it surveyed 1,614 management executives and decision makers across a wide range of companies. The survey yielded many findings related to the progress of digital transformation. Leveraging these findings, this year’s Vision proposes a unique approach to co-creation utilizing digital technologies (Digital Co-creation), which Fujitsu believes will become a business norm in an emerging digital society. It also outlines practical steps technology leaders should take to maximize the value of digital technologies.
Now, digital technologies are changing business, society, and our daily lives. Many companies and organizations have already embarked on digital transformation in such areas as marketing, workstyles, and operations and maintenance. Moreover, such transformational initiatives have delivered tangible business outcomes in the form of increased revenue and improved customer relationships, for instance. Digital Co-creation is an approach of blending business expertise with digital technologies and creating new value together with customers and partners to shape a different future.
Fujitsu has issued the Fujitsu Technology and Service Vision annually from April 2013. Central to Fujitsu’s vision is empowering people with digital technology, to create significant value for business and society. Fujitsu calls this approach Human Centric Innovation, which is the key to driving digital transformation.
The four key messages of the Fujitsu Technology and Service Vison 2017 are as follows.
1. People in the digital era: new Digital Business Workforce combines promise of digital technologies with human creativity
The capabilities of artificial intelligence (AI) and autonomous robots will continue to advance, helping people work more productively, while also automating many types of work. In addition, intelligent systems will employ AI to learn from data, generating new insights and supporting people in making optimal decisions. This will create the potential for people to achieve new breakthroughs. In this way, it is expected that, through continuous learning via the coordination of people and AI, a new type of Digital Business Workforce will emerge, leading to the generation of further innovations. In the digital era, a human centric approach will become even more important. In conjunction with advancements in AI, people must be more human than ever.
2. Co-creating digital business: generating value in the Digital Arena
Today, companies are increasingly incorporating digital technologies into a wide range of value-creating processes, such as sales and marketing, research and development, manufacturing, and logistics, to undertake their transformations. The following three transformational forces of digital technologies are accelerating changes: – Intelligence:using AI to learn from huge volumes of data and generate insights – Connectivity: transforming business by connecting internal operations and connecting external ecosystem partners – Customer-orientation: creating experiences tailored to each individual customer
These three forces of digital will transform a broad range of industries into Digital Arenas, where individual benefits and experiences are co-created by suppliers of services and products, their ecosystem partners and the users themselves. In a Digital Arena, innovation can be created by co-creation across the borders of existing industries.
3. Digital society: aligning the shared objectives of business and society
Digital technologies play an important role in helping to solve global challenges. To realize a safer, more prosperous, and sustainable world, it is essential that business objectives be aligned with the shared goals of society. The three forces of digital (intelligence, connectivity, and customer-orientation) will enable the emergence of a new networked society where Digital Areas are mutually connected.
Fujitsu calls this a Human Centric Intelligent Society. By generating innovative value through co-creation between citizens, companies, and public organizations, Fujitsu believes difficult challenges can be resolved.
4. Connected Services: toward the co-creation of digital transformations
For business and society to achieve digital transformation, a new digital technology architecture is required to connect all kinds of things and learn from the collected data to generate new insights. This will enable people to make better decisions and achieve outcomes. That is why Fujitsu is focusing on four core technologies, including AI, the Internet of Things (IoT), the Cloud, and Security. Fujitsu will combine these four and other digital technologies to deliver Connected Services. Fujitsu will provide Connected Services on its MetaArc Digital Business Platform to produce real business outcomes and achieve better customer experiences leveraging data-driven intelligence.
Leveraging the knowledge it has gained in using the latest digital technologies and its track record in building and operating customer systems in a wide range of industries, Fujitsu aims to be the business partner of choice for achieving co-creation of digital transformations.