Fujifilm India launches fourth interchangeable lens camera, X-A1

fujifilm2-1-14Fujifilm India has announced the launch of its fourth interchangeable lens camera, the Fujifilm X-A1. This is the latest addition to the X family which will broaden the appeal of the range to a wider audience; it is positioned as a step-up compact system camera and is aimed at users looking to buy into their first interchangeable lens system camera.

Rohit Pandit, EVP – Sales and Marketing, Fujifilm India says that with the launch of X-A1, we now have a formidable range of X system cameras, XA1, with this price point we aim to proliferate the Xsystem cameras across the country &  give consumers an opportunity to capture high quality images from this device.

The X-A1 features an APS-C CMOS sensor and EXR Processor II offering high quality image capture. The 16M large APS-C CMOS sensor is for rich tonal expression and creates a beautiful “bokeh” effect, increased dynamic range and support for a maximum 25600 ISO.

It is in line with Fujifilm’s strong X design and for the first time, Fujifilm has introduced a more varied range of colours to the mix. It is designed to enable one-handed operation with intuitive and quick selection of functions for casual shooting. All the operation buttons and dials are positioned on the right side of the camera’s rear panel in pursuit. And, the movie button enables you to instant switch to movie recording even while shooting still images.

With a tilt-able high-definition LCD monitor, built-in flash and Wi-Fi link to transfer photos to smartphones, the FUJIFILMX-A1 has all the features that the consumers will be looking for when venturing into compact system cameras for the first time.

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