The five-day long sale will be offering discounts across 70 product categories ranging from apparels to furniture.
“With over 75% of traffic coming via mobile, we expect this app only sale to be the biggest shopping event of the year. Bigger and better as compared to last year, we have worked towards ensuring a seamless shopping experience for our customers. We have also ramped up our technology and supply chain support to ensure all our 50 million customers have the best ever mobile shopping experience. In fact, to cater to the massive customer demand, we have opened new fulfillment centers across the country to guarantee efficient delivery,” said Mukesh Bansal, head of commerce platform, Flipkart.
Last year, the three-day sale had received a lot of flak from customers over its website’s technical glitches and delayed deliveries.
Flipkart-owned fashion portal, Myntra, will also be participating in this year’s “Big Billion Sale.”