The Journal adds, Facebook has been working in collaboration with Council of Better Business Bureaus so that the policy can be designed in a more user friendly way and the company has also focus more on public comments to design the policy. Though the policy has been revamped, it doesn’t mean essentially that all user information will be kept private on the social network. Users have options, though, to opt in or out of sharing information with third-party apps.
But they are not allowed to select what type of information is shared. The new policy maintains that Facebook owns the right to use information, which is shared on Facebook. Most Facebook users do not prefer to read the policy always and even if they do, then Facebook collects information about their purchases and use their location information to target advertisements. On Thursday, Facebook also rolled out Privacy Basics, which is a guide to control what others see about you and how others are allowed to interact with you.
But the new policy is indeed easier to understand and the new update also includes information about how Facebook uses payment data, account authentication information and contact information. This new policy encourages users to add preferences to personalise which advertisements they can see on their wall. Advertisers will find the Facebook platform as a more powerful tool for their advertisements from now onwards.