In this exclusive interview, Rajesh Doshi shares how Zebronics is shaping the future of home entertainment with immersive audio, bigger screens, and smart, connected ecosystems. He also explains how local manufacturing, a diverse product portfolio, and the “Premium for Masses” philosophy are helping the brand compete strongly against global players while staying closely aligned with Indian consumer needs.
IT Voice- Home entertainment is changing with bigger screen sizes, 4K, HDR and immersive audio. How does Zebronics fit into the equation?
Rajesh Doshi- A novelty of the past is now the bare minimum when it comes to Home Entertainment. Be it bigger screens and immersive audio, it’s all about the experience and not just mere specs. At Zebronics, we focus on delivering the entire ecosystem with thoughtfully designed and powerful Soundbars, Speakers, Projectors & LED TVs, that complement modern viewing habits & help our consumers recreate a theatre-like environment within their homes.
IT Voice- How does having a diverse line of products and price points help dealers?
Rajesh Doshi- A diverse portfolio allows our partners to confidently address a wide spectrum of consumer needs under one trusted brand. It gives them the flexibility to serve different customer profiles, adapt to local market dynamics, and build long-term relationships without fragmentation.
IT Voice- In your opinion, what are some of the ways that advancements in IoT, AI and cloud computing will impact consumer audio technologies’ evolution?
Rajesh Doshi- IoT, AI and cloud technologies are making consumer audio more intelligent and contextual. Devices will adapt better to user behaviour, deliver consistent performance across environments, and stay relevant through software-led enhancements over time.
IT Voice- How does Zebronics plan to thrive in the cut-throat market competition, which is dominated by foreign brands?
Rajesh Doshi- Zebronics thrives by staying true to our philosophy of ‘Premium for Masses’. We focus on thoughtful design, relevant innovation & strong after-sales support, while keeping products aspirational yet attainable. These pillars enable us to deliver products that stand-out on value and trust, not just price.
IT Voice- What new products can we expect from the Zebronics Audio line for the year 2026?
Rajesh Doshi- In the coming year, we aim to expand our audio line with a stronger emphasis on connected and immersive experiences – from smart soundbars and wireless home audio systems to AI-tuned portable speakers and hybrid ANC earbuds. Every product is being shaped by evolving consumer preferences, usage trends while delivering with consistent quality & a focus on local manufacturing enabling us to stay ‘Always Ahead’.
IT Voice- How has local manufacturing strengthened Zebronics’ ability to innovate faster and respond more closely to market needs in India?
Rajesh Doshi- Local manufacturing is not just a business strategy for us; it’s a commitment to contributing to the larger economic ecosystem. It helps generate employment, strengthens domestic capabilities and supports the vision of a self-reliant India. At the same time, it brings us closer to the market by enabling faster decision-making, quicker product refinements and better alignment with Indian consumer preferences. This approach also reinforces quality control and supply reliability, allowing us to stay agile while building long-term brand value.
