In an exclusive conversation, Dr. Ramya Chatterjee shares how Solitaire, a Supertron brand, is revolutionizing India’s collaboration landscape through its cutting-edge interactive displays, AI-driven UC solutions, and Make-in-India manufacturing excellence. She discusses the rapid growth of the interactive display market, channel empowerment strategies, and how Solitaire is enabling smarter, more connected hybrid workspaces for enterprises, SMEs, and institutions nationwide
IT Voice- How do you assess the growth of the interactive display market among Indian enterprises and SMEs?
Ramya Chatterjee- The interactive display market in India is witnessing strong growth, driven by increasing digital adoption among enterprises and SMEs seeking to enhance collaboration, productivity, and hybrid work experiences. With the shift toward smart meeting spaces, cloud-based communication, and immersive visual tools, businesses are investing in interactive displays to improve engagement and decision-making. The growing affordability of technology, coupled with the Make-in-India momentum and rising awareness of ROI-driven digital solutions, is further accelerating adoption across corporate, education, and government segments.
IT Voice- What opportunities do you see for IT channel partners in driving this category forward?
Ramya Chatterjee- IT channel partners have a tremendous opportunity to lead the growth of the interactive display category by positioning themselves as solution providers rather than just product resellers. With enterprises and SMEs actively seeking integrated collaboration and communication solutions, partners can add value through consultation, customization, training, and after-sales support. As demand expands across education, corporate, and government sectors, partners who build expertise in this domain, align with strong OEMs, and offer end-to-end deployment and service capabilities will be best positioned to capitalize on this fast-evolving market.
IT Voice- How are you enabling your distributors and resellers to capture this growing demand?
Ramya Chatterjee- We are empowering Solitaire distributors and resellers through a comprehensive enablement program that includes regular product training, demo support, marketing collaterals, and lead-sharing initiatives. Our focus is on building strong regional demand engines by equipping partners with the right tools, technical know-how, and promotional resources to address diverse customer needs. Additionally, we ensure transparent communication, competitive pricing, and quick service support to help our partners win confidently in an increasingly competitive marketplace.
IT Voice- What support programs or training do you provide to your channel ecosystem?
Ramya Chatterjee- We have designed structured partner support programs that focus on product training, sales enablement, and technical certification to strengthen our channel ecosystem. Regular webinars, hands-on workshops, and demo sessions help partners stay updated on product features and solution selling techniques. We also provide marketing assistance, co-branded campaigns, and dedicated pre- and post-sales support to ensure partners can deliver seamless customer experiences and drive sustained business growth.
IT Voice- How is your brand innovating to meet the needs of corporate and SME environments?
Ramya Chatterjee- Solitaire, a brand owned by Supertron Electronics, is continuously innovating to address the evolving needs of corporate and SME environments through its advanced range of interactive displays, OPS solutions, and unified collaboration tools. Our focus is on delivering intuitive, high-performance, and cost-efficient solutions that enhance productivity, communication, and decision-making in modern workspaces. By integrating AI-powered features, wireless connectivity, and robust security frameworks, Solitaire ensures seamless hybrid collaboration and smarter meeting experiences – empowering organizations of all sizes to operate with greater agility and efficiency.
IT Voice- What are the most demanded features from business customers today – connectivity, size, or software integration?
Ramya Chatterjee- Today’s business customers are increasingly seeking an optimal blend of connectivity, size flexibility, and software integration. While screen size and display clarity remain important, the real demand is for seamless wireless connectivity, platform compatibility, and integrated software ecosystems that enable hybrid collaboration. Features like one-touch conferencing, whiteboarding, remote management, and easy integration with tools like Microsoft Teams, Zoom, or Google Meet are highly valued, as organizations prioritize simplicity, interoperability, and productivity in their meeting and collaboration environments.
IT Voice- How are AI, cloud connectivity, and UC platform compatibility influencing product design?
Ramya Chatterjee- AI, cloud connectivity, and UC platform compatibility are redefining how we design our products at Solitaire—making them smarter, more connected, and collaboration-driven. Our Solitaire Digital Canvas Pro AI Software (IWB Suite) exemplifies this innovation by combining intelligent touch recognition, voice interaction, and cloud-enabled content sharing for seamless hybrid collaboration. With built-in compatibility for popular UC platforms like Microsoft Teams, Zoom, and Webex, our solutions empower users to brainstorm, annotate, and communicate effortlessly across locations. These AI-powered, cloud-connected designs ensure Solitaire products remain intuitive, secure, and future-ready for the evolving corporate and SME environments.
IT Voice- What differentiates your solutions from traditional display offerings in the market?
Ramya Chatterjee- What differentiates Solitaire from traditional display offerings is our commitment to delivering a complete, intelligent, and value-driven collaboration experience. Our solutions combine cutting-edge hardware with the Solitaire Digital Canvas Pro AI Software (IWB Suite) to enable intuitive whiteboarding, real-time annotation, wireless casting, and seamless UC integration. Designed with enterprise-grade security, latest specifications, and superior product quality, Solitaire ensures unmatched reliability and performance. Backed by a passionate team, robust local manufacturing under Supertron Electronics, and an affordable pricing model, our products offer exceptional value. Moreover, the entire Solitaire product range is available on GeM, ensuring easy access for government and institutional buyers across India.
IT Voice- What challenges do enterprises face while adopting interactive display solutions, and how do you address them?
Ramya Chatterjee- Enterprises often face challenges such as lack of user awareness, integration issues with existing IT infrastructure, and concerns around training and ROI when adopting interactive display solutions. At Solitaire, we address these by offering end-to-end support—from needs assessment and seamless deployment to user training and post-installation assistance. Our Digital Canvas Pro AI Software (IWB Suite) ensures compatibility with leading UC platforms and simplifies collaboration, reducing the learning curve. Additionally, our locally manufactured, high-quality products backed by a passionate support team, competitive pricing, and easy availability on GeM make adoption smoother, faster, and more cost-effective for enterprises and SMEs alike.
IT Voice- How does ROI justify adoption for SMEs that are budget-conscious?
Ramya Chatterjee- For budget-conscious SMEs, the ROI from adopting interactive display solutions like Solitaire is both tangible and long-term. By integrating our Digital Canvas Pro AI Software (IWB Suite) with high-quality, feature-rich hardware, SMEs can significantly enhance collaboration, reduce travel and meeting costs, and improve productivity through smarter communication. The ability to conduct virtual meetings, share content seamlessly, and make faster decisions translates into real business efficiency. Moreover, Solitaire’s durable build, affordable pricing, local service support, and availability across all states of India that SMEs achieve maximum value with minimal total cost of ownership – making the investment both practical and profitable.
IT Voice- Can you share examples of successful enterprise or channel deployments?
Ramya Chatterjee- Yes, Solitaire has seen strong traction across both enterprise and channel ecosystems. Our interactive display and OPS solutions have been successfully deployed in leading corporates, government institutions, and education setups nationwide – enhancing collaboration, engagement, and productivity. Several large corporates, PSU organizations, and hundreds of reputed private & govt. schools, colleges & universities have adopted Solitaire IFPDs, OPS & VC Cameras, Integrated AI Software for their meeting rooms and smart classrooms. On the channel side, our growing network of empowered distributors and resellers across major metros and Tier-II cities has delivered impactful installations and customer success stories, reinforcing Solitaire’s position as a trusted Make-in-India collaboration brand. Recognized industry-wide, in 2025, Solitaire has been honored as the Most Innovative IFPD & UC Product of the Year (NCN), Most Promising IFPD Brand of the Year (IT Voice), Fastest Growing IFPD & UC Brand of India (DT Award), and Most Trusted Brand in Interactive Technology (Nexbrand Inc.) – reflecting our commitment to excellence, innovation, and customer trust.
IT Voice- What feedback have you received from businesses regarding hybrid collaboration and usability?
Ramya Chatterjee- The feedback from businesses on Solitaire’s hybrid collaboration and usability has been overwhelmingly positive. Enterprises and SMEs appreciate the intuitive interface, seamless UC platform integration, and superior touch performance powered by our Digital Canvas Pro AI Software (IWB Suite). Users consistently highlight the ease of wireless connectivity, real-time annotation, and effortless content sharing as key enablers of productivity. Many have also commended the product’s robust build quality, reliability, and responsive local support. Overall, customers recognize Solitaire as a high-value, Made-in-India solution that simplifies hybrid collaboration while delivering exceptional performance and ROI.
IT Voice- How do you see the interactive display market evolving for the IT channel in the next 2–3 years?
Ramya Chatterjee- Over the next 2–3 years, the interactive display market is set for rapid expansion, driven by hybrid work adoption, digital classrooms, and smart collaboration spaces across sectors. For the IT channel, this presents immense opportunity—not only in corporate environments but also in education, spanning private schools, government institutions, and higher education. Channel partners will need to move beyond box selling to provide integrated, value-added solutions combining hardware, software, and services. As AI, cloud connectivity, and UC integration become standard, those who build domain expertise, offer localized support, and align with Make-in-India manufacturing will be best positioned to scale profitably in this fast-evolving category.
IT Voice- What role will local manufacturing and “Make in India” initiatives play in this segment?
Ramya Chatterjee- Local manufacturing and the “Make in India” initiative will play a pivotal role in shaping the future of the interactive display segment. By strengthening domestic production capabilities, brands like Solitaire can ensure faster delivery, better customization, and enhanced quality control while maintaining competitive pricing. It also reduces import dependency, making the supply chain more resilient and responsive to market needs. Additionally, government incentives, public sector demand through GeM, and growing preference for indigenous technology solutions will further accelerate adoption. Overall, Make in India is not just boosting national self-reliance but also empowering brands like Solitaire to deliver world-class products tailored for Indian enterprises and institutions.
IT Voice- What message would you like to share with IT Voice readers — channel partners and enterprise leaders alike?
Ramya Chatterjee- To the readers of IT Voice Magazine – our valued channel partners and enterprise leaders – I’d like to emphasize that this is a defining phase in India’s digital evolution. As collaboration technologies advance and hybrid work becomes the norm, Solitaire remains deeply committed to empowering the ecosystem with innovative, high-quality, and affordable Make-in-India solutions. We believe that by working together – OEMs, partners, and enterprises—we can accelerate adoption of smarter collaboration tools, enhance productivity, and strengthen India’s position as a global technology leader. Let’s continue to innovate, collaborate, and shape a more connected and future-ready India.
