MUMBAI, India – July 7th, 2016 – ESS Distribution, a leading provider of IT security solutions in Indian market, has strengthened its ties with channel partners across Gujarat region by participating in Gujarat Tech Fest 2016 organized by ESS dedicated partners, Amity Infosoft Pvt. Ltd. and Rachaita Infosoft Pvt. Ltd.
Gujarat Tech Fest 2016, a two-day extravaganza for loyal channel partners took place at Khanvel Resort, Silvassa and saw attendance of more than 450 partners from all over the state, including the smallest towns of Gujarat. ESS Distribution representing ESET brand at the event was among several other distributors of endpoint and network security, backup and recovery solutions to support the event.
Industry’s most prominent speakers participated in the exhibition-cum-networking event. The technical presentations on products and services from vendors and OEMs, the sales and marketing presentations from distributors were well received by the audience. The interactions within the exhibition space helped partners get live experience of the products and conduct one-to-one meeting with product experts and decision-makers.
“It is amazing to see the channel partners getting more active than ever in Gujarat. For ESS Distribution, this region is definitely one of the most growing in numbers and in value terms and such events once again prove this,” Eugenia Zabashtan, Business Development Director, ESS Distribution, said. “State-level partner events not only help us meet all our partners in the state personally and ensure them in our constant support at all levels, from technical to sales to marketing, but help us shape our strategy for the region better as they give us fair idea of region’s future potential”.
Addressing the gathering in Silvassa, Rupnarayan Choudhury, National Sales Manager at ESS Distribution, elaborated on current antivirus market scenario and pioneering initiatives by ESS distribution to establish and grow ESET brand in India undertaken in past eight years. He briefed the channel partner about the future business opportunities with ESS Distribution and highlighted the immense contribution from Amity Infosoft (P) Ltd and Rachaita Infosoft (P) Ltd in taking ESS business in Gujarat to a much higher level.
“Considering the recent cases of malware attacks in Retail & SME segments, it is important to inform & train the channel about its handling and preventive measures,” Ajay Khubchandani, presales manager and IT Security Expert, ESS Distribution Pvt. Ltd. said. He added that ESS Distribution regularly monitors rising cybersecurity trends occurring at clients’ site through incident management audits and update channel partners about effective solutions.
“Gujarat Tech Fest was a first-of-its kind Type Event of Gujarat, where a numbers of OEMs took part in a single platform and had the opportunity to interact with the Channel community of Gujarat,” said Mr. Manoj Patel, Director & CEO, Amity Infosoft Pvt Ltd.
The organizers of Gujarat Tech Fest 2016 are planning to make the event an annual one expanding the scale and the reach, as well as the number of vendors, OEMs and channel partners’ participating.
“For any OEM, interactions with channel on a regular basis are very important, and Gujarat Tech Fest has done exactly the same for its sponsors in a very effective way, touching the partners across Gujarat, reinforcing their relationship and trust and generating business opportunities for both of them,” Raju Warriar, Director, Rachaita Infosoft Pvt. Ltd. said.
While ESS Distribution Pvt. Ltd. considers Gujarat one of the key focus markets in India, the company has recently strengthened its sales and technical teams in Mumbai, Telangana, AP, Bihar, Odisha, Assam, Tamil Nadu, Rajasthan and Delhi. The sales in North and East regions have shown double-digit growth for the company in past two quarters.
ESS is also taking initiative to promote products like DESlock+ (Data encryption for files on hard drives, portable devices and sent via email), StorageCraft (disk-based backup, disaster recovery, system migration, data protection for physical and virtual Windows and Linux ), OCR solutions by ABBYY and Two-Factor Authentication (2FA) Solutions by arranging webinars, trainings and workshops for the channel partners.
Since the beginning of 2016, ESS Distribution has expanded its pan-India partner network adding new dedicated partners to its 3000+ strong partner network comprising both direct channel partners for paper licenses and retail channel partners for consumer retail products.