Epson announced the launch of its new M-series range of Mono Ink Tank Inkjet printers. The M-series range of monochrome inkjet printers are for corporates who primarily print black and white documents, and who demand the lowest running costs possible along with crisp print quality.
Epson says its M-series printers can print at just one third the cost of even low quality refilled laser toners used in laser printers. That’s just 12 paise a page for black & white prints. No laser printer can match this level of printing economy. Epson says it also understands that Indian corporates need printers that save electricity, and the M series uses one fourth of the electricity of equivalent laser printers. For cost and environmentally conscious organizations this can amount to a lot.
These new business inkjet printers will help Epson in achieving an important goal of the company’s midterm strategy to 2015 – which is to grow its business printing market with inkjet models that match or outperform similarly priced laser printers and offer customers up to unbeatable cost per page.
“When many people think of office printing in India they think laser. We are here to change this. I am absolutely confident that our M series printers will drive the shift from laser to inkjet printing. says Samba Moorthy, Director – Sales & Marketing, Epson India. “The colour ink tank system printers launched by Epson earlier have been hugely successful and well accepted by consumers, and showed that we are committed to providing the best performing inkjet printers that achieve the lowest running costs for our customers. Thanks to these product introductions we have a 33.8% and growing Value share of the Inkjet printer market in India. The M Series printers will add to this now. ”