EBTL revamps its global brand Identity

EBTL, one of the leading companies at home, corporate and hospitality automation segment in the global market announced the revamp of its corporate brand identity and added the phrase – “Smartly Ahead” as a new tagline. This is in line with company’s vision, represents its future direction and celebrates the exhilarating journey thus far.

The refreshed brand logo is a combination of EBTL’s name and the enabling sign ‘E’ swiftly connects you towards the brand idea and creates a sphere that depicts a whole 360 degree view. The tagline ‘Smartly Ahead’ is designed skilfully with a slanting trendy first letter (Smartly) and a bold and straight second letter (AHEAD) representing the brand’s business focus and pragmatic view into the company’s future, in India as well as globally.

Tactically creating a unique image in the market, EBTL’s new brand identity is aptly strategized to enable its reach amongst the key target audience, across the globe. The brand’s mission is to enhance the overall market demand and increase awareness for the automated products amongst buyers, not only in homes but for corporate and hospitality spaces.

Speaking about the revamp of the brand, Monish Salhotra CEO of EBTL said “It has been a fantastic journey for EBTL, from starting off as a home automation enabler in India; we have swiftly expanded in the US, Middle east and Southeast Asian markets.  Our new logo and branding is affirming our focus towards growth of automation market globally. It encapsulates the journey of the brand and highlights how we are distinctively advanced in technology and are future ready for newer disruptions in the space. Smartly Ahead caters to the Youth of India as EBTL being the most innovative band in the automation industry targeting young consumers. The brand speaks for itself by being original and unambiguous.”

EBTL prides itself in the quality of its customer support and in creating an excellent customer experience. The brand’s leadership stems from the fact that it has a solid grasp of automation technology which allows it to build products solely in its capacity. The products are made in India, easy to install, intuitive, have ability to transform a standard residence, hotels or office into smart, affordable and advanced spaces. The products are trendy and technologically advanced with features and controls that help in saving electricity and are easy to install and operate.