Come January 2014, New Delhi will witness the finest of marketing minds coming together to participate in 100+ sessions which will decipher the code to make marketing smarter. Delegates will have access to the latest marketing trends, tools, global best practices, case studies for engaging audiences across Traditional & Digital: Social, Mobile, Web, Search, Rich media, Emails in an omni channel ever evolving marketing landscape.
With the success of its previous 2 editions in Mumbai that witnessed enthusiastic participation of 500 top marketing practitioners from India & afar the DMAi is determined to create an even bigger & better show.
Announcing the launch of the 3rd edition of the International DMAi Convention, Shelly Singh, COO –DMAi said, “With majority of the Fortune 500 & top 1000 Indian companies having their head offices in Delhi the audiences are concentrated. With the convention having expanded manifold, to address a wider audience, it was only logical for us to meet the long-standing demands from the marketing & advertising fraternity in Delhi. With a very formidable advisory board, the convention experience has been redesigned from scratch to be the breeding ground for innovation. It will deliver the place to be for strategic thinking and peer to peer interaction”
Participating in curating the mega opus 3rd edition of the International DMAi Convention 2014 are leaders from Adobe, EMC, Starwoods, CNH, HCL, IBM, Motorola, Oberoi, Borges, Aravato, NIIT, Yatra, Religare, Airtel, SVG Media, Percept Limited, HSBC, Reliance, Red bull, Abott, M & C Saatchi, ICICI, Urja, Synergy, Merck, Dynaflex, HP, Saatchi, Monster, MRM Worldwide, Bacardi, PVM Grp, Direxions, Accenture, Citi, Makemytrip, Godfrey Phillips, Infiniti Retail, Aimia, UTI, Tata AIG, Kotak Mahindra, Raymond, Select Direct, Ad Magnet, Hansa Cequity, HDFC Life, Tata Trent, Tribal DDB & RAPP India, Star TV, Ogilvy One, Shoppers Stop & Octane.
Winnifred Knight, Global Marketing Leader & member Governing Board DMAi expands, “The agenda at the convention will cover three action packed days, from January 22nd-24th, 2014. On offer are twelve conference streams, three open houses, five concurrent tracks each day, a strategic summit for the C-Suite, six keynotes, three debates, Masterclasses, an expo and an awards program. I am certain the international DM fraternity will be delighted to see India come of age on result-driven accountable marketing.”
The Sessions at the DMAi International Convention are critically balanced between knowledge and its implications for business. A focus for the agenda is how technology meets creativity and what it takes to be a step ahead in the race. Methodologies of new age marketing strategies will also be covered, outlining tangible steps on the Road to ROI, Harnessing Big Data that can be put to use, Understanding Social & Mobile Measurement Parameters, Generating Increasing Returns, Creating New Revenue Streams, Generating Quality Leads, Using Digital Currency and several Win-Back optimization techniques will be explored at the convention.
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