Making Success of ‘Make in India’
Digital India Week 2022 unveils Country’s most affordable Laptop to befit Common Man’s pocket and affordability
When affordability of laptops or smart phones to cater to the needs of a common man posed a challenge, a Hyderabad based company developed a laptop under the Make In India initiative, at an unbelievable price tag of Rs.20,000. While the average price of a personal computer in India by contending mnc brands are much above than 30,000 to 40,000.
‘Catalyzing New India’s Techade’, Digital India Week 2022 exhibition was a prime platform for RDP, a ten year old start up enterprise to showcase its most affordable range of products The expo was inaugurated by Prime Minister Hon’ble Shri Narendra Modi recently at Gandhinagar, Gujarat early this week. DIW was launched in 2015 with a vision to transform the nation into a digitally empowered society and knowledge economy.
Speaking to newsman, Mr Rajesh Mallampalli, Vice President, Sales RDP, the Hyderabad based company said – “Our vision was to provide affordable quality computing devices to people. There was no competition here as affordability was the priority. That is how RDP could come out with a laptop at unbelievable price tag of Rs.20,000”. When innovation meets masses it becomes inspiration. This philosophy is the pillar on which RDP stands- to make best computing devices- for the masses at ‘most affordable’ prices.
Visiting their Pavilion, Mr Rajeev Chandrshekhar, Miniter of State for Skill Development and Entrepreneurship showed interest in the RDP laptop, having a closer look and feel, was impressed with its display. He also viewed the latest lineup of RDP AIO ( all in one ) that the company has sold in good numbers to the government.
Founded in 2012 by a young entrepreneur Vikram Redlapalli with a dream of making low-cost computing a reality, RDP, during the last decade has bloomed into a promising brand making a mark across the world. RDP during this short span has one million users, 3500 partners, 35,000 clients and more than 250 active retailers for its range of products that includes desktops, laptops, tablets, thin clients both for personal and business use.
Even before the pandemic, when everything went online, RDP dreamed of making computers at a price within the reach of every household in the country. The ‘Make in India’ initiative of the Government of India only encouraged the company in our mission, Mr Mallampalli conveyed.
Having started to cater to the consumer segment, the company is keen to reach out to people in as many cities as possible. It has entered into a pact with Taiwanese distribution firm WPI Group which has a presence in 18 cities in the country. Personal computer penetration in India is low at nine percent as against over 60 per cent in the US and China. In India, the company has an agreement with Iris Global as their national distributor business for their AIO products.
The demand has grown exponentially and the company is confident of overcoming supply chain disruptions and fulfilling the people’s expectations, he said. Not surprising, the company was awarded a prize by the Government of India, Ministry of Electronics and Information Technology (MeitY) for introducing easy-on-pocket computing devices without compromising quality.