Detel launches a B2C Android App for its Customers

Detel, the world’s most economical feature phone brand has today announced the launch of its first Android application to serve as a one-stop solution for its customers for buying mobiles phones, accessories and its electronic products range. The company targets around 50,000 app downloads to be made in the first six months. For the same, it will be announcing daily lucky winners who would get exciting gifts from Detel. Considering the ongoing market competition Detel soon will come up with the iOS compatible app.

The market for feature phones keeps growing because of the need for ‘secondary phones’ emerging in today’s era. Looking at the importance and need of smartphones in today’s world, Detel has designed & developed two Bluetooth-dialler feature phones- D1 Dezire & D1 Hero, each of which is a perfect companion to your smartphone. Encouraging smartphone users to avail and buy the most preferred, competitive & economical secondary phones, Detel is enabling users to buy its phones and other products anytime, anywhere through the app with just one click.

India has a whopping 530 million smartphone users. With the country riding on the ‘Digital India’ wave, and with increased digital penetration across tier-2 & 3 cities, a new generation of digital natives is finding it easier to use apps and mobile platforms to access a wide variety of services. Detel is tapping into this opportunity by offering people better and quicker solutions.

The free-to-download app provides users with a hassle-free interface and a customised experience. Until now, customers could buy Detel’s products through Detel’s official website, Flipkart and Amazon. For its B2B customers, Detel has an exclusive partnership with B2BAdda.com, India’s first hybrid e-distribution platform to make its products available pan India.

Commenting on the launch, Mr. Yogesh Bhatia, MD, Detel, says, “Within a year in the market, Detel has successfully carved a niche for itself by offering distinct products. Getting significant orders from the remotest areas of the country, it’s quite imperative for us to launch a one-stop-solution for customers to access and purchase in no time. To strengthen our reach in the nooks & corners of the country, we have launched this android app and will soon extend it to other platforms as well. With our app, we want to make the online buying experience even more convenient for our customers”

The app also includes a ‘Feedback and Review’ section to get constant suggestions from customers and deliver an ultimate experience to them. The initiative is a part of Detel’s commitment to connect the unconnected 40 crore people in India.