Dell Targets Students With Education Drive


Technology giant Dell has come up with Back to School 2014, an initiative to revamp the company’s focus on empowering the education segment in tier 2 and tier 3 cities.

The campaign has started in April and will continue till June, 2014. According to the company even as school students step into their summer vacations, these offers enable parents to equip their children and provide learning content and tools that will help them prepare for the beginning of the new school year.

The company as a part of the campaign is offering a partnership with Edurite to provide the Edurite Self Learn Smart Education pack and Bata gift vouchers on the Dell Inspiron AIO and Desktops.

Dell India

“The campaign is to heighten this spirit, and to further our efforts with the increasingly aware & aspiring student population in Tier 2 and Tier 3 markets, that we have come out with an array of exciting offers centred on school students,’’ said P. Krishnakumar, Executive Director and General Manager, Consumer & Small Business, Dell India.

As part of this activity, the following offers will be available on Inspiron Desktops and All-In-Ones:-

Educational content: Dell India has partnered with Edurite in to deliver educational content packages. Free Edurite Self Learn Smart Education packs worth upto Rs. 2500/- will be offered with every Desktop of AIO purchase.

Gift Vouchers: The technology giant will also offer assured vouchers from Bata on the purchase of either of the products along with an extended warranty on AIOs which are currently in the market, from the standard 1 year to a period of 2 years.

Filed in: News

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