The India PC market continued to decline in the first quarter of 2014, largely owing to poor end-user demand. According to the International Data Corporation (IDC), the overall India PC imports for Q1 2014 stood at 2.03 million units, representing a year-on-year drop of 25.2 per cent over Q1 2013.
In terms of vendor share, Dell took early lead and achieved a market share of 23.1 percent. Hewlett Packard, which dominated the India PC market in 2013 across all product categories, took the second place with a share of 20.4 percent in Q1 2014 and Lenovo, with 14.9 percent market share, took the third spot.
The overall commercial PC segment recorded total shipments of 1.02 million units, showing a marginal increase of 4.1 percent sequentially over Q4 2013. On the other hand, the overall consumer PC shipments stood at 1.01 million units in Q1 2014, representing a drop of 4.3 percent sequentially over Q4 2013.
“The overall commercial PC market showed first signs of improvement over the last 9-10 months as investment activities have improved in the banking and government verticals,” said Kiran Kumar, Research Manager of Client Devices at IDC India.
IDC India anticipates the overall sentiment to get a boost amid hopes of a business-friendly and stable administration at the Centre. Business optimism has climbed to its highest since the last three-four years and is expected to restore volume growth in the PC market over the next 12 months.
Taking over the # 1 spot in both consumer and commercial segment in Q1, 2014, P. Krishnakumar, Executive Director and General Manager, Consumer & Small Business, Dell India said, “Dell has been actively increasing its consumer retail presence, recently launching its 200th Dell Exclusive Store in April 2014. The company, which recently went private, is aggressively focussing on increasing penetration across all segments.”
In the Commercial business segment, Dell showed significant growth with 40 percent quarter on quarter over Q4 CY2013 with respect to unit shipment. For the first time Dell also holds the No.1 position in the workstation space with 47.1% share.
Indrajit Belgundi, Director & General Manager, End User Computing, Dell India commented, “Being recognised as the No.1 PC brand in the Commercial segment is a reinforcement of our new Commercial Client business strategy. We now have the right products in place and we will continue our efforts to simplify decision making, optimize operations and increase the speed and agility with which we serve our customers.”
