Dell, the $62-billion technology major, will double its retail footprint to have 800 exclusive stores across the country over the next one year so that it can meet the increasing demand for its devices.
With this move the company will be able to increase the demand for its devices.
To remind, Dell launched its 400th store in Gurgaon last month where it retails gadgets such as tablets and personal computers.
Dell currently employs about 27,000 staffers in India, about 23,000 of which are associated with the company’s services business that competes with the likes of TCS, Infosys and Wipro.
Alok Ohrie, president and managing director of Dell told to ET that most of their sales in the client space (laptops, desktops, and tablets) come from bricks, mortar shops and large retail formats. For that reason the copmany will continue to increase Dell format stores. The company will double the number of stores this year as well.
This could be a part of the company’s strategy to be present across channels so that customers can choose where they want to buy our products from.
All the large technology companies have been increasing their focus on smaller towns and cities to expand in India.