Dell India announced its Facebook Engagement program called “My Dell Rewards”, designed to connect the brand more closely with end users of technology. A customer focused program aimed at building a deeper engagement with consumers, the Facebook Rewards Program is a first of its kind exclusive engagement initiative.
Ritu Gupta, Director, Marketing, Dell India commented on the launch saying, “Social media forums like Facebook, Twitter and LinkedIn play a major role for us to reach out and connect with our customers. It not only gives us the option to market ourselves, but also to engage with our consumers and understand what they are saying about us. We are able to do this better than before, thanks to social media and to all the conversations that are happening within that sphere.”
The program is built around three levels of engagement for audiences to obtain and accrue reward points. The first level is simply to register with the program on Dell India’s Facebook page. Users can then increase points by referring the program to friends, family, acquaintances on their social network.
The third level of engagement will involve users to be a part of ongoing conversations and participate in contests hosted on the Dell India Facebook page. Participation in these activities will help users to earn and accumulate points on an ongoing basis. These reward points will be redeemable on purchase of Dell products from Dell’s online retail portal- Dell Express Ship Affiliate (DESA). These points are also transferrable, so users can also gift them to a friend or a loved one.
Continuing on the launch, Ritu said,“Over the last year we have connected with our customers through multiple campaigns on Facebook and Twitter like “Achieve with Dell” and “I can do Kuch bhi”, as well as the more recent “Hint a Gift” campaign launched during the festive season. “My Dell Rewards” Facebook program is one of our most exciting and innovative engagement programs till date. With the largest percentage outside of the U.S, of a 6.4m Facebook fan base in India, it was critical to ensure that our fans stay connected and have a way to continuously engage and interact with our brand. At Dell, the customer is at the center of everything we do and we look at ourselves as enablers. This program is our latest effort to make their engagement with Dell more lively and rewarding and we hope to get a great response from our fans.”
With a number of contests and conversations lined up, Dell expects to increase engagement to the next level in the coming months, thereby living up to the brand’s message – power to do more.