Dell India in partnership with AMI recently hosted its second SME Cluster Activation event in New Delhi as part of its program to reach out and understand the technology needs of SMEs across the country. This Cluster Activation Program is yet another strategic initiative to increase technology penetration among SBs and part of Dell’s long term focus on serving the growth markets of India. Dell believes that there is significant headroom for growth in these clusters and sees it as a critical part of its go- to-market strategy.
India has a large number of industrial clusters, particularly in the tier II and tier III cities contributing almost 2/3rd of the manufactured exports and 40% of the country’s industrial output. Industrial clusters are increasingly recognized as an effective means of industrial development and act as catalyst for the economic growth of regions by fostering entrepreneurship, innovation, generating employment and enabling favorable investment opportunities. The three-city event series aims to connect with Clusters to explore future management through mutual co-operation, educate them on how technology can be used to increase their growth path and streamline certain aspects to increase efficiency.
P Krishnakumar, Executive Director & General Manager, Consumer & SB, Dell India said “We are very excited about our partnership with AMI Partners as it has helped us to connect with prominent SB clusters present across geographies. The events will help us to showcase our solutions which are specially designed for small businesses to offer power, scalability and affordability in order to increase their overall productivity”.
Harish Arora, President, Small Industries Development Council & Okhla Industries Association said “In my experience Dell is one of the few organizations to have provided a platform like this event to share technical knowledge with the promoters of small industries and update them on the latest in technology. I hope that my friends from the small industries will make the best use of this seminar and adopt the measures that the Dell experts are sharing with us to grow to the next level.”
Dev Chakravarty, Manager – Research, AMI Partners said, “SMB Clusters are likely to emerge as the future growth engines of the nation. SMBs within these clusters have traditionally lagged behind in the technology adoption curve. However they are now gradually waking up to the benefits of technology adoption. A key factor for Technology vendors to succeed in these clusters is to understand the critical business needs and challenges of these firms and design their value propositions & offerings accordingly so as to showcase and optimize their benefits amongst them.”
Dell is an end-to-end solutions provider catering to the IT needs of all type of customers. The company is committed to the PC business and believes that its association with partners like AMI will continue to explore industry cluster development as a potential tool in bringing in inclusive growth. Dell is reaching out to the segment with its products and solutions through its strong channel and distribution network.