In an exclusive conversation with IT Voice, Vishvesh Mishra, Product Marketing Manager, India at DeepCool, delves into the company’s aggressive roadmap for 2025. With a stronghold in thermal solutions and expanding into cabinets and power supplies, DeepCool is focusing on Tier 2 and Tier 3 cities, AI-powered innovations, customizable displays, and ecosystem-wide synergy to make high-performance PC hardware more accessible than ever before.
A Strong Identity in a Competitive Market
IT Voice: DeepCool has gained a strong presence among gamers and PC enthusiasts. How would you describe the brand’s identity in the Indian market today?
Vishvesh Mishra: DeepCool today is seen as a forward-thinking, performance-driven, and community-centric brand. India is our second-largest market in terms of revenue, and our leadership in air cooling (with over 70% market share) reflects sustained innovation and responsiveness to real-world feedback. We democratize high-end features like Vapour Chamber Cooling, ATX 3.1 PSUs, and customizable displays — even in entry-level products — setting us apart from competitors.
Aligning Global Vision with Local Relevance
IT Voice: As the Product Marketing Manager, how do you ensure that DeepCool’s global brand image aligns with local consumer expectations?
Vishvesh Mishra: We listen deeply and act quickly. While maintaining a unified global image of performance, design, and affordability, we adapt our strategy with local insights. Our same-day global launches in India show our commitment. By integrating next-gen technologies like 6th Gen pumps and ATX 3.1 PSUs into entry-level SKUs, we drive mass adoption without compromising quality.
Top-Performing Product Categories in India
IT Voice: Which product categories are currently the most popular?
Vishvesh Mishra: Cooling remains our strongest vertical — especially air cooling, where we aim to grow to 90% market share by FY 2025. Liquid coolers like the LE V2 series have seen zero global failure rate. Meanwhile, cabinet and PSU segments are scaling fast, with launches like the PL-D series (world’s first ATX 3.0 80+ Bronze PSU with PCIe Gen 5.1) and value-packed cabinets like the CG530 4F. This synergy drives balanced growth.
What’s Next for Indian Consumers in 2025
IT Voice: Can you share any upcoming innovations?
Vishvesh Mishra: Several exciting launches are on the horizon:
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LM360 Liquid Cooler with a 6th Gen pump and customizable display at India’s most competitive price
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CL6600 and Genome III Cabinets with pre-installed 360mm/420mm liquid cooling and Hyper-Split design
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2450W ATX Power Supply Units for extreme builds
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80+ Platinum SFX PSUs rated up to 1600W
We’re blending innovation with affordability, targeting creators, gamers, and pros alike.
Meeting the Needs of Gamers and Creators
IT Voice: How are DeepCool products evolving for modern users?
Vishvesh Mishra: We’re reimagining design to offer both top-tier thermal performance and visual appeal. Features like Vapour Chamber Cooling in the Assassin IV VC Vision, ARGB Gen 2.0 lighting, and customizable displays elevate the setup experience. Our Hyper-Split design ensures support for the latest Nvidia RTX 5000 and AMD Radeon RX 9000 GPUs, making our offerings future-ready inside and out.
Channel Strategy for Tier 2 and Tier 3 Expansion
IT Voice: What is your 2025 strategy for emerging cities?
Vishvesh Mishra: Tier 2 and Tier 3 cities are at the heart of our 2025 plan. Products like the LE360 V2 and CG530 4F are designed to bring premium features to mid-level price points. We’re strengthening regional distribution and retail presence, and investing in awareness and training programs to foster PC adoption in growing regions.
👉 Our exclusive national distributor, Acro Engineering Company, plays a key role in this expansion — ensuring stock availability and seamless channel connectivity across the country.
Partner Enablement and Support
IT Voice: How does DeepCool support its partners?
Vishvesh Mishra: Our partnership with Acro Engineering Company is central. We offer monthly incentive schemes, including international trips, business conferences, and launch-day product seeding. Regular training, webinars, and knowledge-sharing initiatives ensure that our partners are equipped to scale with us.
Creator and Influencer Engagement
IT Voice: How is DeepCool engaging with influencers and modders?
Vishvesh Mishra: We collaborate with regional creators and modders to create content in local languages and cultural context. From performance benchmarks to aesthetic builds, our creators showcase real-world utility and help us build trust beyond specs.
DeepCool’s Holistic Ecosystem Vision
IT Voice: What does the 2025 roadmap look like?
Vishvesh Mishra: We are developing a holistic ecosystem of coolers, PSUs, and cabinets — all connected via Deep Creative software. Users can control fan RPMs, lighting, and display settings from a single interface.
We’re also exploring high-power cases and PSUs tailored for HPC and professional-grade builds, ensuring minimum downtime and high R&D-driven reliability, as seen in our LE V2 coolers with zero RMA rate.
AI in Products and Marketing
IT Voice: Are AI-enabled technologies part of the roadmap?
Vishvesh Mishra: Yes. Our AK G2 series uses AI Smart Mode for noise-performance balance based on environmental conditions. On the marketing side, AI is helping us personalize content, understand user behavior, and optimize campaigns dynamically — especially crucial in a diverse market like India.
The Future of Product Marketing in a Data-Driven Age
IT Voice: How do you see product marketing evolving?
Vishvesh Mishra: It’s about personalized storytelling, timing, and context. With AI and analytics, we can now deliver value-based messaging in regional languages on platforms that matter most. Agility and intent-based engagement will define successful tech marketing going forward.
Vision for 2025 and Beyond
IT Voice: What is your personal vision for DeepCool in India?
Vishvesh Mishra: I want DeepCool to be India’s most trusted, innovative, and approachable PC hardware brand — loved by both enthusiasts and first-time builders. What excites me most is the scale of transformation: from AI-enabled cooling and customizable displays to Vapour Chamber tech in air coolers and market-first PSU innovations — all offered at unbeatable price-to-performance ratios.
We’re not just setting benchmarks — we’re redefining what high-performance and accessible PC hardware means in India.
