Cygnett, the leading international digital accessories brand has launched its operations in India. The Australian company has partnered with Delhi based, RCA for all India marketing and distribution. RCA (part of the Rhythm Corner group) has been in the consumer electronics business since 1971. The company (RCA) has been consulting leading MNCs on India entry strategies. RCA specializes in the lifestyle gadget accessories space and distributes throughout India via a network of distribution partners and large format retailers.
Cygnett will be offering its unique theme based range of tab and smartphone cases for leading brands Apple & Samsung which will cover iPad, iPad mini, iPhone 4 & 5, iPod, Samsung Galaxy S4, S3, S2 & some Blackberry models besides a host of enhancements like headphones, chargers, car mounts & speakers in India. Through their partner RCA, Cygnett is currently reaching out to all the major centers like Delhi NCR, Mumbai, Bangalore, Chennai, Kolkatta. Cygnett products will be available in close to 1000 retail outlets in this quarter and leading LFR (Large Format Retail) outlets like Croma, Staples, Jumbo, with major travel retailers at airports like WHSmith, Relay & Buddy retail. Leading ecommerce portals like Flipkart, Infibeam,Yebhi , Jabong, Indiatimes, are also retailing their products.
The Indian consumer will, for the first time experience an international range of digital accessories that is in sync with their individual lifestyle. The product range spans from designer to functional to sturdy. The world famous ‘Workmate’ series is made with shock absorbing material to defend the device at work or play, then there is the ‘Apollo’ series, which boast of being finger print & scratch resistant and futuristic design, the ‘UrbanSheild’, the precision machined Aluminum plated dual material cases lend a sturdy yet stylish shield to the gadget and there are more. Each one of these is a project and crafted to appeal to the functional and the aesthetic.
India is a big opportunity for us. With its smart phone and tablet market of 155.6 million units which is growing at 60 % CAGR, the country is hard to ignore. We feel that our USP of protection, fashion and function, will attract the fast maturing Indian consumers. Here every region is like a new country unique in both size and characteristics. We are happy to have a strong Indian partner, RCA. Their experience and in-depth knowledge of this market will make Cygnett a leading brand.,” says George Souris, President Sales USA & Export, Cygnett
Pankaj Mirchandani, Managing partner, RCA says, “We are delighted at the prospect of bringing to India one of the most innovative and sought after digital accessories brand which is ranked in the top 5 globally. I am confident that Cygnett’s high quality product range will be a big draw for the Indian consumers. With our understanding of the Indian market and distribution strength we will ensure that Cygnett products (as they are well made) are well communicated and available at multiple retail platforms giving the Indian consumer choice to buy from their preferred format.
Cygnett designs, develops and manufactures innovative digital accessories for the world’s most popular gadgets and technology. From cases and accessories for iPod, iPhone, iPad, smartphones and tablets to portable speakers, earphones, power products and laptop bags, Cygnett is celebrated as one of the world’s major digital accessories designers and manufacturers.
Cygnett goes the extra mile to make digital experience enjoyable. Every one of our products is unique; there is a story behind each of them. The objective is not just to be an add-on compliment, but to become an essential ingredient of the gadget itself, enhancing the whole consumer experience. At the core of it is the in-house design team that includes engineers, aboriginal artists, painters and fashion designers and so the list goes on to be long and distinguished!,” adds George