Crossbeats blends innovation with style in Ignite ATLAS, a GPS-enabled calling smartwatch

New Delhi, 14th June, 2022: Indian Consumer Technology brand Crossbeats has expanded its smartwatch lineup with the launch of its most innovative timepiece till date – Ignite Atlas. The Bluetooth calling smartwatch with high precision dual-satellite GLONASS GPS is a first in the segment, for its textual direction-enabled advanced inbuilt GPS would allow users to navigate their routes accurately right on their wrists. Engineered to unveil an unexplored world, Crossbeats Ignite ATLAS is currently available at an introductory price of Rs 4,999 exclusively on

“We at Crossbeats have always tried to come up with innovative solutions in consumer and lifestyle technology. As a formidable homegrown brand, Ignite ATLAS is yet another bid to redefine the lifestyle of new India, as the smartwatch would let users literally Map their World while enjoying ease of calling. Designed for all adventures, it is a manifestation of the foresighted approach of Crossbeats as a brand,” said company’s co-founders Archit and Abhinav Agarwal.

Crossbeats co-founders Abhinav Agarwal


The smartwatch has a spectacular 1.69” vibrant HD display with 500 nits peak brightness, ensuring a better outdoor viewing experience while addressing key issues faced by smartwatch users – low brightness and poor visibility in daylight. The other job it does well is keeping a tab on key health metrics, thanks to a state-of-the-art Dual Engine AI health tracking features, powered with 8 channel PPG (Photoplethysmography) Sensor, an optical measurement method for heart rate tracking.

Besides, Ignite ATLAS would enable users outrun their fitness goals with a whopping 30 preset sports modeslike running, hiking, biking, and swimming, customizable screens to show the most relevant data for your exercise, an intelligent battery management system, accurate wrist-based heart rate monitoring, in-depth insights and expansive on-watch navigation capabilities.

 If that doesn’t seem enough, the latest from the house of Crossbeats is compatible with Strava, Apple Health & Google Fit to let no fitness intent remain unachievable. Aiding the efforts is its powerful battery, which allows the watch to run up to 10 days following a single charge.

Not the one to miss out on style quotient too, Crossbeats Ignite ATLS comes in classic colours variants like Vivid Black & Imperial Blue, which would suit the style of all.  This sleek and classy smartwatch has more than 100 watch faces, giving it a new look every day.

About Crossbeats

Crossbeats is one of India’s fastest growing consumer technology brands, synonymous with products engineered to suit the modern lifestyle. Founded in 2015 by Archit and Abhinav Agarwal, Crossbeats introduced India’s first TWS earphones, dual driver TWS and country’s smallest TWS earphones. The brand primarily caters to audio, wearable and lifestyle enthusiasts aged between 24 and 36. Envisioned as a true home grown brand of recall that understand the new young India and design tech, Crossbeats has now evolved as a large consumer tech brand that is minimalistic in design but bold in tone of voice.

For more details, please visit:

Leave a Reply