Comviva partners with ATechnoS for AR/VR Games and VOD entertainment content for worldwide rights

Comviva, the global leader in mobility solutions today announced that it has entered into a partnership with ATechnoS, a leading content provider. This tie-up with ATechnoS will provide Comviva’s Mooditt Digital Store with AR/VR Games and Video-on-Demand entertainment content for worldwide rights.

Comviva’s Mooditt Digital Store is a one-of-its-kind Digital Store that brings the entire ecosystem of content providers, application providers and distribution channels on a single platform and leverages multiple channels of content distribution like Web, APP, WAP, DTH, Radio, TV, IPTV, Text, and IVR for seamless distribution. Besides enabling a robust content sharing ecosystem, the Mooditt Digital Store adds value by bringing automated partner management and data analytics to the table, enabling seamless content flows to various participants of the ecosystem.

According to recent reports the worldwide revenues for augmented and virtual reality market will grow to USD 162 billion in 2020. Augmented and virtual reality software for video games will be worth 11.6 billion U.S. dollars by 2025.

Speaking on the partnership, Atul Madan, Senior Vice President, Digital Lifestyle Solutions at Comviva said, “From movies to games, Augmented Reality and Virtual Reality are changing the way we consume and produce entertainment. With this partnership for AR/VR games and Video-on-Demand content on our Mooditt Digital Store, we will bring immersive digital experience for end consumers across the globe.”

Apurv and Abhinav Modi, Director at ATechnoS jointly said, “We are excited with this partnership as Comviva will help us take our content portfolio to new markets with its superior content discovery and distribution capabilities. News, videos, images, wallpapers, IVR is the arena in which ATechnoS has set new milestones and now we are excited to expand our portfolio with Augmented Reality and Virtual Reality games for worldwide market.”

ATechnoS’s global content portfolio includes over 1,000,000 digital content in 43 different languages spanning audio, video, games, e-books, etc. The company has collaborated with number of production houses including local and international content providers/copyright bodies/ local artists and production houses in multiple regions.