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CoinSwitch announces umbrella brand PeepalCo, ahead of wealth-tech expansion

Embarking on its wealth-tech expansion, CoinSwitch, India’s largest crypto investment platform, announces PeepalCo, a new umbrella brand to house all its business segments aligned to the corporate mission, to Make Money Equal for All. 

PeepalCo will house the following brands: 

  • CoinSwitch, the crypto retail app, and CoinSwitch PRO, the advanced trading platform
  • A soon-to-be-launched platform with newer investment classes 
  • A wealth-management division catering to High-Net-Worth Individuals (HNIs)

The restructuring will enable each of these businesses to stay nimble and innovate while adhering to the highest compliance and regulatory standards. Ashish Singhal, Co-founder & Group CEO, PeepalCo group, Govind Soni, Co-founder & Group CTO, PeepalCo group and Vimal Sagar Tiwari, Co-founder & Group COO, PeepalCo group will guide the various initiatives by the PeepalCo group and will have a professional management to lead and operate each of the initiatives. 

Explaining the long-term vision for the organization, Ashish Singhal, Co-Founder and Group CEO, PeepalCo group said, “The new structure is designed to unlock the full potential of our organization and align our resources more effectively. We will focus on capital allocation and work to make sure each business under professional management is executing to its best. PeepalCo will guide us in the journey forward, to democratize wealth-creation for India.”

The leaders of each business segment will have independent operational and financial accountability. 

With the effect of this restructuring, CoinSwitch will be under the proficient leadership of Balaji Srihari; he will be assuming the role of Business Head, CoinSwitch. He has extensive experience and proven exceptional skills in developing and managing the CoinSwitch app and CoinSwitch PRO. 

“I take great pride in the fact that we have not only developed a robust product, beloved by our users but have also steered it to become India’s largest crypto investment platform. Balaji has been a pillar throughout this journey. I am confident that he will continue to drive us toward greater success.” Ashish Singhal added

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