Coca-Cola Collaborates with AI to Introduce Futuristic Coke Flavor
Coca-Cola has launched a limited-edition flavor known as Coca-Cola Y3000 Zero Sugar, co-created with artificial intelligence (AI). This innovative flavor is designed to offer a taste of what Coke might be like in the year 3000. To envision the taste of a soft drink nearly a millennium into the future, Coca-Cola employed AI to gather insights on how people imagine the future, considering emotions, aspirations, colors, flavors, and more.
The Senior Director of Global Strategy at The Coca‑Cola Company, Oana Vlad, explained the concept behind this new creation, stating, “We hope that Coca‑Cola will still be as relevant and refreshing in the year 3000 as it is today, so we challenged ourselves to explore the concept of what a Coke from the future might taste like—and what kind of experiences would a Coke from the future unlock?”
AI was also employed to design the visual identity of the beverage, resulting in a design that represents liquid in a constantly evolving state through form and color changes, symbolizing a positive future.
The Coca-Cola Y3000 flavor is available as a limited edition in the United States, Canada, China, Europe, and Africa. An original taste version inspired by the 1886 version of Coke is also available in the US. Consumers can scan a QR code on the bottle to access the Coca-Cola Creations Hub, where their photos can be processed using a Y3000 AI Cam. Additionally, Coca-Cola has introduced a limited-edition collection of apparel and accessories in collaboration with Ambush, inspired by the future.
This initiative follows Coca-Cola’s previous collaborations, such as the League of Legends-inspired Coke Zero with Riot Games in June and a Coca-Cola smartphone with Realme in January. Furthermore, Coca-Cola is working on developing a paper bottle for its soft drinks, and AI is making strides in replacing mixologists in Japan for alcoholic beverages.