Nothing makes businesses or clients happier than a constant stream of data. Data is the beating heart of a successful business as it can be used as a means to help you assess what you are doing right, what you’re doing wrong and where your business needs to improve. As such, it’s important that the way you are collating your data and reporting the results of that data are very important. Thanks to how far technology has come in the past few years, there are a range of different ways that you can now report results that are going to save you time and that are much more efficient.
The Importance of Reporting Results
Reporting results is incredibly important as they are tangible evidence that you are doing your job well and that the work you’re carrying out is worth the client’s money. Chances are a client will be able to recognise that the work you’re doing is worth their money because they will be able to simply see the results for themselves; however, this is not always the case. As such, it is very important that you keep a log of your results in order to prove your worth. Keeping such a log can also help you improve as well because of the fact when you are keeping a log of information, if there is a dip in productivity, you can trace back where you went wrong and improve upon it.
Effective Tools That Can Assist with Client Reporting
There are lots of tools available that can help streamline reporting. These include but are not limited to:
- Megalytic
Megalytic is proficient for providing templates that can easily import data from sources such as Google Analytics, AdWords, Facebook, and others. There is a huge variety of different widgets available to you on this app that will allow you to easily add to your reports and go into as much or as little detail as you’d like. You are also able to set up reports that will be sent to a specific list of individuals, after which, you can make sure they land in the recipient’s inbox.
- Databox
This tool is great when it comes to enabling an agency to automate the client reporting process. They are able to do this by compiling a huge amount of data from a variety of popular marketing software and services. Once these services have been connected, they will not need to go anywhere else other than Databox in order to see the agency’s teams goals, monitor their progress and also calculate return on investment.
- RavenTools
This final tool can be incredibly useful for clients who need a few more reporting features. It also will provide you with the necessary information to schedule social media updates, track different link building campaigns and also audit the SEO that your business is using. There is also a feature available that will allow you to analyse your client’s site through the eyes of your competitors too.
